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Improving People's Lives Through Marketing
Can advertising do more than just talk at people? We think so. At its best, it can actually change people’s lives for the better. We call it Marketing with Meaning.
Want to find out more? Read the book, or join in the exchange of ideas in our online community.
Why Write a Book? For This Guy
This week I had lunch with an old friend who had not yet heard that I recently wrote a book. His first question was: “Why did you write a book?” It’s actually a question that I [...]
Don’t Fear the “Splintered Web”
It didn’t take long for Apple’s iPad announcement to be co-opted by industries that worry about how the iPad will upend their legacy businesses. You might assume this to be the book publishers, who might fear lower margins [...]
Goldman Sachs’s Generosity Looks Hollow
If there’s one profession that has probably dropped below advertisers on the respect level in the past few years, it would be investment bankers. Not only did they take their fair share of blame for [...]
RT @mktgwithmeaning WSJ ranks stadium naming deals by team win percentage - no proof that they work though http://bit.ly/cJ8GNM
davidweinfeld - 11.2 hours ago
Now arriving: Mobile ads you cannot escape (ugh) http://bit.ly/8I4uOJ
mktgwithmeaning - 11.2 hours ago
Meredith exec: "Display advertising on the Internet is going to be no one's salvation" http://bit.ly/ah4uf6
mktgwithmeaning - 11.2 hours ago
adidas uses new shoe in augmented reality games - smart that it's the shoe, not an ad http://bit.ly/cVlua0
mktgwithmeaning - 11.2 hours ago
WSJ ranks stadium naming deals by team win percentage - no proof that they work though http://bit.ly/cJ8GNM
mktgwithmeaning - 11.3 hours ago
@mktgwithmeaning any examples of "Marketing with meaning" in the superbowl ads so far? #brandbowl #sbads
MoAmuseum - 1.1 days ago
RT @mktgwithmeaning: What will next year's half time act be? They going to dig up Elvis? #sb44 (via @robsaker)
vconstable - 1.1 days ago



