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Improving People's Lives Through Marketing
Can advertising do more than just talk at people? We think so. At its best, it can actually change people’s lives for the better. We call it Marketing with Meaning.
Want to find out more? Read the book, or join in the exchange of ideas in our online community.
NASCAR Marketing Dept: Be Careful What You Wish For
A few months ago I was watching ESPN’s SportsCenter in the morning while getting ready for the day and stopped in my tracks when I heard NASCAR CEO and Chairman Brian France tell a group [...]
Marketing Lesson from an Oil-Change Business
I’m a little bit ashamed to not have written about Village Quik Lube in this blog until now. After all, I’ve been writing here for nearly two years, and I pass this little dose of Marketing [...]
Olympics a Meaningful Marketing Windfall for NHL
One of the interesting industries to cover from a marketing perspective is that of major sports leagues. The product (games) and brands (teams) receive tremendous attention and attract rabid, lifelong fans. But most of the [...]
I just unlocked the "School Night" badge on @foursquare! http://4sq.com/dmTqAY
mktgwithmeaning - 13.1 minutes ago
RT @mktgwithmeaning: New blog post: NASCAR Marketing Dept: Be Careful What You Wish For http://bit.ly/b2JmQQ (via @nscrwriter)
TBMarketingBuzz - 3.1 hours ago
I'm at Boston Logan International Airport (BOS) (Logan Airport, Boston) w/ 6 others. http://4sq.com/4Dq8gf
mktgwithmeaning - 18.4 hours ago
@mktgwithmeaning Nice article. I think they need to get people to the track for a weekend. Once you attend, you're a fan.
robsaker - 20.4 hours ago
@mktgwithmeaning Agree wholeheartedly with your remarks on Nascar. But, most people echo the words of "Days of Thunder" - Rubbing is Racing.
davidweinfeld - 20.5 hours ago
New blog post: NASCAR Marketing Dept: Be Careful What You Wish For http://bit.ly/b2JmQQ
mktgwithmeaning - 20.5 hours ago
RT @mktgwithmeaning: Today in Marketing: How One Small Business Struck Gold on Facebook http://is.gd/9YqUB
cpollittiu - 21.2 hours ago
The Next Evolution of Marketing:
Connect with Your Customers by Marketing with Meaning
By Bob Gilbreath
Learn how to take your marketing from meaningless messages to meaningful connections.
Join the Movement
Getting the sense that traditional marketing is increasingly falling on deaf ears? Join our online community for new ideas to connect in meaningful ways.