Improving People's Lives Through Marketing

Can advertising do more than just talk at people? We think so. At its best, it can actually change people’s lives for the better. We call it Marketing with Meaning.

Want to find out more? Read the book, or join in the exchange of ideas in our online community.

LATEST BLOG POSTS

Why Write a Book? For This Guy

This week I had lunch with an old friend who had not yet heard that I recently wrote a book. His first question was: “Why did you write a book?” It’s actually a question that I [...]

Don’t Fear the “Splintered Web”

It didn’t take long for Apple’s iPad announcement to be co-opted by industries that worry about how the iPad will upend their legacy businesses. You might assume this to be the book publishers, who might fear lower margins [...]

Goldman Sachs’s Generosity Looks Hollow

If there’s one profession that has probably dropped below advertisers on the respect level in the past few years, it would be investment bankers. Not only did they take their fair share of blame for [...]

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