Improving People's Lives Through Marketing

Can advertising do more than just talk at people? We think so. At its best, it can actually change people’s lives for the better. We call it Marketing with Meaning.

Want to find out more? Read the book, or join in the exchange of ideas in our online community.

LATEST BLOG POSTS

NASCAR Marketing Dept: Be Careful What You Wish For

A few months ago I was watching ESPN’s SportsCenter in the morning while getting ready for the day and stopped in my tracks when I heard NASCAR CEO and Chairman Brian France tell a group [...]

Marketing Lesson from an Oil-Change Business

I’m a little bit ashamed to not have written about Village Quik Lube in this blog until now. After all, I’ve been writing here for nearly two years, and I pass this little dose of Marketing [...]

Olympics a Meaningful Marketing Windfall for NHL

One of the interesting industries to cover from a marketing perspective is that of major sports leagues. The product (games) and brands (teams) receive tremendous attention and attract rabid, lifelong fans. But most of the [...]

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