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Improving People's Lives Through Marketing
Can advertising do more than just talk at people? We think so. At its best, it can actually change people’s lives for the better. We call it Marketing with Meaning.
Want to find out more? Read the book, or join in the exchange of ideas in our online community.
Visiting the Valley: Trending Topics
A few weeks ago I had the opportunity to spend a day out in Silicon Valley, the land of digital start-ups just outside of San Francisco. A friend of mine who works for a major global [...]
Twitter Works, but Is It Working for Your Brand?
(This is a special guest post from Douglas O’Donnell, Possible Worldwide Associate Director of Measurement & Analytics. The other day we were trading emails about how many brands fail to think about how to use Twitter [...]
Please Vote For the Betty Crocker iPad App!
While many brands and agencies are “exploring” iPad marketing and considering added-value apps, only a handful have actually made the investment and turned talk into action. I’m proud that our agency, Possible Worldwide, and client, General [...]
Why Internet Companies Are Such Terrible Super Bowl Advertisers http://t.co/kj0Hlb9V via @adage
mktgwithmeaning - 20.8 hours ago
GE Study Proves Consumers Respond More to Shared Content Than to Paid Placements http://t.co/lxRS8mvh via @adage
mktgwithmeaning - 20.9 hours ago
Google Widens Its Tracks http://t.co/9GdMYyJy
mktgwithmeaning - 1.4 days ago
@mktgwithmeaning nope. straight to the office and on the road rest of week. no trying your strats til the weekend.
kdoohan - 1.8 days ago
@kdoohan Hope you got to play before work
mktgwithmeaning - 1.8 days ago
received top secret info from @mktgwithmeaning this am. so cool. thanks!
kdoohan - 1.9 days ago
RT @mktgwithmeaning: Starbucks Loyalty Fail - great analysis here http://t.co/AZDUGucL Good analysis
dschultzszumylo - 3.0 days ago
The Next Evolution of Marketing:
Connect with Your Customers by Marketing with Meaning
By Bob Gilbreath
Learn how to take your marketing from meaningless messages to meaningful connections.
Join the Movement
Getting the sense that traditional marketing is increasingly falling on deaf ears? Join our online community for new ideas to connect in meaningful ways.