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Improving People's Lives Through Marketing
Can advertising do more than just talk at people? We think so. At its best, it can actually change people’s lives for the better. We call it Marketing with Meaning.
Want to find out more? Read the book, or join in the exchange of ideas in our online community.
Inside the Making of an Entertaining Banner Ad
I’ve frequently taken the keynote stage or space in this blog to claim that banner ads are not the savior of digital marketing and marketing in general. I believe that too many traditional marketers have embraced [...]
NASCAR Marketing Dept: Be Careful What You Wish For
A few months ago I was watching ESPN’s SportsCenter in the morning while getting ready for the day and stopped in my tracks when I heard NASCAR CEO and Chairman Brian France tell a group [...]
Marketing Lesson from an Oil-Change Business
I’m a little bit ashamed to not have written about Village Quik Lube in this blog until now. After all, I’ve been writing here for nearly two years, and I pass this little dose of Marketing [...]
@mktgwithmeaning heading to champions now, you there yet?
kimmediately - 36.1 minutes ago
@mktgwithmeaning Gonna blow those 'Canes right outta Greensboro!
kevinhigley - 1.3 hours ago
RT @mktgwithmeaning: P&G: "we know the impact of negative influence, but can't measure value of positive influence" #futureofinfluence
JerryCourtney - 1.6 hours ago
@mktgwithmeaning Are they truly shifting against experts, or are they responding to watered-down 'expertise'?
robsaker - 1.7 hours ago
#futureofinfluence Foursquare might be better for small businesses cd big brands, as harder to show biz bump on big co.
mktgwithmeaning - 1.9 hours ago
RT @mktgwithmeaning: Will watch Duke at #sxsw at champions with @jtobin . @kimmediately @deesix others welcome!
jtobin - 2.0 hours ago
mktgwithmeaning - 2.0 hours ago
The Next Evolution of Marketing:
Connect with Your Customers by Marketing with Meaning
By Bob Gilbreath
Learn how to take your marketing from meaningless messages to meaningful connections.
Join the Movement
Getting the sense that traditional marketing is increasingly falling on deaf ears? Join our online community for new ideas to connect in meaningful ways.