Comments on: An Immodest Proposal http://www.marketingwithmeaning.com/2008/05/08/an-immodest-proposal/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dawn Billings http://www.marketingwithmeaning.com/2008/05/08/an-immodest-proposal/comment-page-1/#comment-1642 Dawn Billings Sat, 06 Mar 2010 14:02:45 +0000 http://dev.marketingformeaning.bridgeagency.com/?p=3#comment-1642 Marketing with meaning is definitely the new trend. As the CEO and Founder of The Heart Link Network women's networking with over 140 locations in 3 countries US, Canada, and Australia, I can tell you that thousands of women small business owners want to have a relationship before the choose to buy. We don't want to do business with faceless (or heartless) strangers. Thanks for reminding us to market with meaning Dawn Billings, www.TheHeartLinkNetwork.com www.DawnBillings.com www.TheHeartLinkNetwork.com/blog Marketing with meaning is definitely the new trend. As the CEO and Founder of The Heart Link Network women’s networking with over 140 locations in 3 countries US, Canada, and Australia, I can tell you that thousands of women small business owners want to have a relationship before the choose to buy. We don’t want to do business with faceless (or heartless) strangers. Thanks for reminding us to market with meaning Dawn Billings, http://www.TheHeartLinkNetwork.com http://www.DawnBillings.com http://www.TheHeartLinkNetwork.com/blog

]]> By: Jill http://www.marketingwithmeaning.com/2008/05/08/an-immodest-proposal/comment-page-1/#comment-6 Jill Fri, 30 May 2008 21:49:45 +0000 http://dev.marketingformeaning.bridgeagency.com/?p=3#comment-6 I LOVE this idea. Traditional media advertising is on it's way out and as one of the younger people in the marketing profession, I can't begin to say how much I connect with your message here. I LOVE this idea. Traditional media advertising is on it’s way out and as one of the younger people in the marketing profession, I can’t begin to say how much I connect with your message here.

]]> By: GVC http://www.marketingwithmeaning.com/2008/05/08/an-immodest-proposal/comment-page-1/#comment-5 GVC Wed, 28 May 2008 14:05:32 +0000 http://dev.marketingformeaning.bridgeagency.com/?p=3#comment-5 marketing with meaning or avoiding obsolescence? I am a massive proponent of this drum that I have been banging for a couple of years based on this exact premise - meaningful experiences. We know that the consumer off/avoid button is always poised to fire. If we don't add meaning we risk spewing irrelevance. I work on Dove in Canada and fully understand the walking the talk mentality of delivering meaning. On top of the Evolution video we have just run a play based on pro-age, and have a national sleep over for self-esteem upcoming. When done well, it is good for consumers, employees and the bottom line - and that is a rewarding trinity! marketing with meaning or avoiding obsolescence? I am a massive proponent of this drum that I have been banging for a couple of years based on this exact premise – meaningful experiences. We know that the consumer off/avoid button is always poised to fire. If we don’t add meaning we risk spewing irrelevance.

I work on Dove in Canada and fully understand the walking the talk mentality of delivering meaning. On top of the Evolution video we have just run a play based on pro-age, and have a national sleep over for self-esteem upcoming.

When done well, it is good for consumers, employees and the bottom line – and that is a rewarding trinity!

]]> By: xgeronimo http://www.marketingwithmeaning.com/2008/05/08/an-immodest-proposal/comment-page-1/#comment-4 xgeronimo Tue, 27 May 2008 13:29:10 +0000 http://dev.marketingformeaning.bridgeagency.com/?p=3#comment-4 marketing with meaning... and advertising with love ;) i believe that the only way to win consumers respect for advertising is to change the ethics of the business, hence Lovertising: http://ithisad.blogspot.com/2008/05/what-is-lovertising-1st-draft.html marketing with meaning… and advertising with love ;)
i believe that the only way to win consumers respect for advertising is to change the ethics of the business, hence Lovertising: http://ithisad.blogspot.com/2008/05/what-is-lovertising-1st-draft.html

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