http://www.marketingwithmeaning.com/2008/06/18/cannes-day-1-meaning-abounds/ The New Imperative to Add Value to Customers' Lives Thu, 18 Mar 2010 15:50:05 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://www.marketingwithmeaning.com/2008/06/18/cannes-day-1-meaning-abounds/comment-page-1/#comment-28 Marketing Should Be Doing Something Good | Socialmediaworx Thu, 19 Jun 2008 17:49:47 +0000 http://www.marketingwithmeaning.com/?p=42#comment-28 [...] Bob Gilbreath is blogging from Cannes Lions 2008, and he’s got a great recap of Nike’s presentation. He reports about Nike’s Stefan Olander, Global Director for Brand Connections, who listed many of the creative ways in which Nike continues to lead the pack among social media marketing initiatives to develop deeper engagement with customers. Money quote: [...] [...] Bob Gilbreath is blogging from Cannes Lions 2008, and he’s got a great recap of Nike’s presentation. He reports about Nike’s Stefan Olander, Global Director for Brand Connections, who listed many of the creative ways in which Nike continues to lead the pack among social media marketing initiatives to develop deeper engagement with customers. Money quote: [...]

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