Comments on: Feel Better – Even Without Tylenol

By: Bob

Bob — Thu, 06 Nov 2008 17:53:48 +0000

Carri, you’re hitting on a very key point: that when brand managers and advertising agencies get to do this kind of meaningful work, we love our jobs more. As Jim Stengel might say, when our brands have purpose, we feel more purpose for ourselves as well.

By: carri

carri — Thu, 06 Nov 2008 14:22:20 +0000

What an interesting article. I do educational programming and when I look at companies to partner with I find the best stories are those that develop from brand managers, Presidents and CMO’s that really believe that they can make a difference in peoples lives. If they come across with passion to me, then I can relay to my board of directors and succeed in getting the product and story on our show. Don’t we all just want to help people in some way to lead better lives, and be able to make good money doing it?

By: Bob

Bob — Mon, 30 Jun 2008 16:54:27 +0000

Good catch, Doohan! Short term sales is certainly what I meant. But even so, I doubt this really hurts sales for Tylenol. I’d love to see the research.

By: doohan

doohan — Mon, 30 Jun 2008 16:50:14 +0000

“the marketing itself improves consumers’ lives – even at the expense of sales”

Bob, this time you may have gone too far! I think you need to add a qualifier or something like “even at the expense of *short term* sales”.

By: Katy Landers

Katy Landers — Fri, 27 Jun 2008 13:20:00 +0000

Well said. As a marketer, it is very interesting to view Tylenol’s angle of promoting not only their brand but ways to avoid the root of the problem to begin with. Long-term will always win out. Keep up the good posts!