Comments on: A Tale of Three Ales: (1) Sam Adams http://www.marketingwithmeaning.com/2008/07/02/a-tale-of-three-ales-1-sam-adams/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bob http://www.marketingwithmeaning.com/2008/07/02/a-tale-of-three-ales-1-sam-adams/comment-page-1/#comment-37 Bob Fri, 04 Jul 2008 22:11:53 +0000 http://www.marketingwithmeaning.com/?p=61#comment-37 Don't do the taste test, Adam! It might spoil the experience (and the story). Don’t do the taste test, Adam! It might spoil the experience (and the story).

]]> By: Adam Kmiec http://www.marketingwithmeaning.com/2008/07/02/a-tale-of-three-ales-1-sam-adams/comment-page-1/#comment-36 Adam Kmiec Fri, 04 Jul 2008 16:10:08 +0000 http://www.marketingwithmeaning.com/?p=61#comment-36 Bob Great post. I also own the set. What I really like about the brand is how they come across in their work. There's a lot of honesty and they make you feel like you're getting a behind the scenes look...if you will, we're getting to see the wizard behind the curtain. One thing I haven't ever tried, but will this weekend, is doing a double blind taste test with another beer. Essentially, is the glass sculpted to make Sam Adam's better or all beers. Should be a fun experiment. Bob

Great post. I also own the set. What I really like about the brand is how they come across in their work. There’s a lot of honesty and they make you feel like you’re getting a behind the scenes look…if you will, we’re getting to see the wizard behind the curtain.

One thing I haven’t ever tried, but will this weekend, is doing a double blind taste test with another beer. Essentially, is the glass sculpted to make Sam Adam’s better or all beers. Should be a fun experiment.

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