Comments on: A Tale of Three Ales: (2) Speight’s http://www.marketingwithmeaning.com/2008/07/07/a-tale-of-three-ales-2-speights/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: David http://www.marketingwithmeaning.com/2008/07/07/a-tale-of-three-ales-2-speights/comment-page-1/#comment-41 David Mon, 08 Jun 2009 13:12:30 +0000 http://www.marketingwithmeaning.com/?p=65#comment-41 The north/south thing are called islands and sports teams and a local accent help the rivalry. To a Kiwi it's kinda like saying there's no difference between east/west coast Americans. Cheers mate. The north/south thing are called islands and sports teams and a local accent help the rivalry. To a Kiwi it’s kinda like saying there’s no difference between east/west coast Americans.

Cheers mate.

]]> By: Bob http://www.marketingwithmeaning.com/2008/07/07/a-tale-of-three-ales-2-speights/comment-page-1/#comment-39 Bob Wed, 09 Jul 2008 12:43:42 +0000 http://www.marketingwithmeaning.com/?p=65#comment-39 Update - it got approved: http://www.itaggedgenny.com/view/356 . I like that you can print a high-rez version or get it on a t-shirt. But I'm not sure mine is worthy. Update – it got approved: http://www.itaggedgenny.com/view/356 . I like that you can print a high-rez version or get it on a t-shirt. But I’m not sure mine is worthy.

]]> By: Bob http://www.marketingwithmeaning.com/2008/07/07/a-tale-of-three-ales-2-speights/comment-page-1/#comment-38 Bob Wed, 09 Jul 2008 10:49:21 +0000 http://www.marketingwithmeaning.com/?p=65#comment-38 I checked out the Genny tagger, Jesse. It's not bad - introduced me to a brand I wasn't familiar with, and I had fun playing ad copywriter for a while. I was disappointed that is has taken over 15 hours (and counting) to get the brand to "clear" my very clean tag line. I checked out the Genny tagger, Jesse. It’s not bad – introduced me to a brand I wasn’t familiar with, and I had fun playing ad copywriter for a while. I was disappointed that is has taken over 15 hours (and counting) to get the brand to “clear” my very clean tag line.

]]> By: Jesse Kanclerz http://www.marketingwithmeaning.com/2008/07/07/a-tale-of-three-ales-2-speights/comment-page-1/#comment-40 Jesse Kanclerz Tue, 08 Jul 2008 02:57:42 +0000 http://www.marketingwithmeaning.com/?p=65#comment-40 Bob, I hope I'm not stealing your thunder for the next post in the series, but I think the itaggedgenny.com campaign qualifies as connecting with customers. Genesee is asking customers to submit tag lines for a photo, the overall winner will be used in national advertising. Not quite as ambitious as sailing a bar around the world, yet it does provide a creative outlet for people who are passionate about Genny. Would submit a line myself if my heart wasn't already taken by FX Matt's Utica Club & Saranac. Bob,

I hope I’m not stealing your thunder for the next post in the series, but I think the itaggedgenny.com campaign qualifies as connecting with customers.

Genesee is asking customers to submit tag lines for a photo, the overall winner will be used in national advertising. Not quite as ambitious as sailing a bar around the world, yet it does provide a creative outlet for people who are passionate about Genny.

Would submit a line myself if my heart wasn’t already taken by FX Matt’s Utica Club & Saranac.

]]>