Comments on: uPumpItUp: Social Motivation from Crystal Light http://www.marketingwithmeaning.com/2008/07/14/upumpitup-social-motivation-from-crystal-light/ The New Imperative to Add Value to Customers' Lives Thu, 02 Sep 2010 16:37:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: doohan http://www.marketingwithmeaning.com/2008/07/14/upumpitup-social-motivation-from-crystal-light/comment-page-1/#comment-49 doohan Mon, 14 Jul 2008 14:43:37 +0000 http://www.marketingwithmeaning.com/?p=71#comment-49 thanks for the thoughts Bob. can always count on you for insightful observations. you say: "I’m dying for Crystal Light to explain why it is hosting this program, and why it is a fit with the brand." ditto here. can't quite figure it out. i love elements of the design. i'm sure it is based in consumer insights. it is focused & simple which I love. but the crystal light connection feels too dialed back to me and the celebs may be more limiting than helpful. they should make the logo bigger. ;) thanks for the thoughts Bob. can always count on you for insightful observations.

you say: “I’m dying for Crystal Light to explain why it is hosting this program, and why it is a fit with the brand.”

ditto here. can’t quite figure it out. i love elements of the design. i’m sure it is based in consumer insights. it is focused & simple which I love. but the crystal light connection feels too dialed back to me and the celebs may be more limiting than helpful.

they should make the logo bigger. ;)

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