Comments on: Clarifying the Meaning of User Experience http://www.marketingwithmeaning.com/2008/07/18/clarifying-the-meaning-of-user-experience/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ryan Moede http://www.marketingwithmeaning.com/2008/07/18/clarifying-the-meaning-of-user-experience/comment-page-1/#comment-51 Ryan Moede Fri, 18 Jul 2008 17:53:23 +0000 http://www.marketingwithmeaning.com/?p=77#comment-51 I couldn't agree more, and hopefully more agencies will begin looking to do a better job of blending intelligent UX with savvy marketing experiences. I couldn’t agree more, and hopefully more agencies will begin looking to do a better job of blending intelligent UX with savvy marketing experiences.

]]> By: Bob http://www.marketingwithmeaning.com/2008/07/18/clarifying-the-meaning-of-user-experience/comment-page-1/#comment-50 Bob Fri, 18 Jul 2008 14:07:55 +0000 http://www.marketingwithmeaning.com/?p=77#comment-50 Jens, thank you for pointing out that nailing the details and "great user experience" is much, much broader than what we talk about in the digital world. Thinking in terms of users' goals and nailing the details is important in every part of product and service development. In your Brita example, what I love even more is that the brand probably charges significantly more for its new pitcher than the old one. Suggesting that the details are very valuable for the consumer, and deliver higher revenues for the brand - both in initial sale and long-term filter replacements. Jens, thank you for pointing out that nailing the details and “great user experience” is much, much broader than what we talk about in the digital world. Thinking in terms of users’ goals and nailing the details is important in every part of product and service development.

In your Brita example, what I love even more is that the brand probably charges significantly more for its new pitcher than the old one. Suggesting that the details are very valuable for the consumer, and deliver higher revenues for the brand – both in initial sale and long-term filter replacements.

]]> By: Jens http://www.marketingwithmeaning.com/2008/07/18/clarifying-the-meaning-of-user-experience/comment-page-1/#comment-52 Jens Fri, 18 Jul 2008 11:21:00 +0000 http://www.marketingwithmeaning.com/?p=77#comment-52 I completely agree. Funnily enough, this morning, I just wrote an article on my blog on the exact same point http://jenslapinski.wordpress.com/2008/07/18/ok-to-great/ only I used a Brita water filter as an example, not a software programme. If you don't nail the detail, a great concept won't take off. Good news is that it is much easier to overcome execution problems than it is to overcome strategic problems. You can improve a poor or ok product to become great, provided the fundamental idea is sound. I completely agree. Funnily enough, this morning, I just wrote an article on my blog on the exact same point http://jenslapinski.wordpress.com/2008/07/18/ok-to-great/ only I used a Brita water filter as an example, not a software programme.

If you don’t nail the detail, a great concept won’t take off. Good news is that it is much easier to overcome execution problems than it is to overcome strategic problems. You can improve a poor or ok product to become great, provided the fundamental idea is sound.

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