Comments on: Initial Impressions Using Nike+ (and ongoing updates)

By: Daniel Sanchez

Daniel Sanchez — Tue, 13 Jan 2009 07:38:15 +0000

I been using nike+ for about 4 months and I love it! I agree with everything you said, and I hope they add a ranking system aswell. I’m not very fast yet but this has helped me stay motivated :]

By: Bob

Bob — Mon, 20 Oct 2008 15:43:04 +0000

Finally found the answer! On the Nike link below, which talks about the upcoming 100 millionth mile, Nike says that there are 1.2 million users around the world.

http://insidenikerunning.nike.com/2008/10/10/the-100-millionth-nike-mile/

By: Bob

Bob — Mon, 08 Sep 2008 22:19:19 +0000

Thanks for tracking this down, Adam. I think it might be off by a factor of 10 or 100, though. In the post you reference, someone makes a good comment that if there are 75MM members and the total miles-run is 50MM, then the average is 2/3 mile each. Doesn’t add up, but let’s keep searching for the number…

By: Adam Kmiec

Adam Kmiec — Sun, 07 Sep 2008 18:23:24 +0000

Bob

Per the entry for the Lion they had 75,000,000 + members. See about 3/4 down on this page: http://bonafidemarketinggenius.com/2008/08/14/do-39-of-internet-users-really-subscribe-to-rss-feeds-and-other-social-media-marketing-myths-dispelled/

Adam

By: Bob

Bob — Thu, 04 Sep 2008 10:54:34 +0000

I think you’re right on the hardware, Adam. I think a bit influence is Apple, which tends to demand that things work elegantly.

A few days after this post, I must say that some bloom is off the rose. I’m having a hard time getting the system to accurately record my mileage, and there are oddities in how it shows my running graphs. For example, I run on a treadmill the same pace for 30 minutes, but my graphs show ups and downs throughout.

By: Adam Kmiec

Adam Kmiec — Tue, 02 Sep 2008 13:51:04 +0000

Bob-

I’ve been using Nike+ for about 2 weeks now. I’ve read the case studies and seen the running & marketing community fawn over it. I think the one thing we often forget is that Nike+ is all about the hardware. There have been watches from companies like Garmin that accurately measured distance for years. Runners have always had new gadgets to use. However, it’s Nike’s hardware: the shoe chip, iPod add-on, etc. that makes the program work. Imagine if Nike had just chosen to market the Chip with the Wristband. In other words no iPod hardware integration. You’d have the exact same concept, but you’d be lacking the point of differentiation.

To me Nike was able to succeed by realizing good marketing today, means marketing as a service. It means providing me something I can’t get anywhere else. It means making my life easier.

Nike+ does all that and more.

Glad you are enjoying the tools! I’ll still need to create my Nike Mini.