Comments on: An Open Letter to Banana Republic http://www.marketingwithmeaning.com/2008/11/20/an-open-letter-to-banana-republic/ The New Imperative to Add Value to Customers' Lives Sat, 24 Jul 2010 05:07:17 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: AT&T Tries to Reach the “Minority Report” Mobile Future – Marketing with Meaning http://www.marketingwithmeaning.com/2008/11/20/an-open-letter-to-banana-republic/comment-page-1/#comment-781 AT&T Tries to Reach the “Minority Report” Mobile Future – Marketing with Meaning Mon, 09 Nov 2009 14:02:06 +0000 http://www.marketingwithmeaning.com/?p=184#comment-781 [...] [...] [...] [...]

]]> By: Matt http://www.marketingwithmeaning.com/2008/11/20/an-open-letter-to-banana-republic/comment-page-1/#comment-144 Matt Thu, 20 Nov 2008 21:32:10 +0000 http://www.marketingwithmeaning.com/?p=184#comment-144 Tangentially: Remember when Banana Republic had that whole jungle/safari theme going in its clothes and stores? Broke my heart when they went all upscale. Tangentially: Remember when Banana Republic had that whole jungle/safari theme going in its clothes and stores? Broke my heart when they went all upscale.

]]> By: Bob http://www.marketingwithmeaning.com/2008/11/20/an-open-letter-to-banana-republic/comment-page-1/#comment-143 Bob Thu, 20 Nov 2008 21:15:35 +0000 http://www.marketingwithmeaning.com/?p=184#comment-143 Thanks for "co-signing" this letter, guys. Maybe we can start a petition and drive a change! Thanks for “co-signing” this letter, guys. Maybe we can start a petition and drive a change!

]]> By: stuff http://www.marketingwithmeaning.com/2008/11/20/an-open-letter-to-banana-republic/comment-page-1/#comment-142 stuff Thu, 20 Nov 2008 17:07:06 +0000 http://www.marketingwithmeaning.com/?p=184#comment-142 Bob, A great post. I hope Banana Republic listens to your post and responds. I have given them the same information that you have and would enjoy relevant emails from them. It is a slow drip-drip-drip of trust away from the brand every time they waste my time with irrelevant marketing. I would appreciate it, too, if news agencies would offer the same kind of opt-in and opt-out preferences for their stories. For instance, Fox News currently has an article on "Sexual Fluidity: Kissing a Girl and Liking It." Perhaps it is my problem that I find this headline offensive -- maybe I should become more open and tolerant. Or maybe Fox News has broken trust with me and will lose my attention. They've got plenty of competitors for basically the same service--information about what is going on in the world--and it is easy for me to switch. Why don't they take a few minutes to learn what kind of news I want--and what kind of news I DON'T--so that they can keep both my trust and attention? Bob,

A great post. I hope Banana Republic listens to your post and responds. I have given them the same information that you have and would enjoy relevant emails from them. It is a slow drip-drip-drip of trust away from the brand every time they waste my time with irrelevant marketing.

I would appreciate it, too, if news agencies would offer the same kind of opt-in and opt-out preferences for their stories. For instance, Fox News currently has an article on “Sexual Fluidity: Kissing a Girl and Liking It.” Perhaps it is my problem that I find this headline offensive — maybe I should become more open and tolerant. Or maybe Fox News has broken trust with me and will lose my attention. They’ve got plenty of competitors for basically the same service–information about what is going on in the world–and it is easy for me to switch. Why don’t they take a few minutes to learn what kind of news I want–and what kind of news I DON’T–so that they can keep both my trust and attention?

]]> By: nahood http://www.marketingwithmeaning.com/2008/11/20/an-open-letter-to-banana-republic/comment-page-1/#comment-141 nahood Thu, 20 Nov 2008 13:57:36 +0000 http://www.marketingwithmeaning.com/?p=184#comment-141 nice. very nice. you can add my name to the bottom if you like. I have exactly the same experience with BR. All womens focused emails all the time. How about the website? Website has links to piperlime, gap, and old navy across the top. What? Those stores have *totally* different customers. That's not helping me... And like you, I really like the store. If BR would just show they care by treating me like a friend they surely would win more of my business. nice. very nice. you can add my name to the bottom if you like. I have exactly the same experience with BR. All womens focused emails all the time. How about the website? Website has links to piperlime, gap, and old navy across the top. What? Those stores have *totally* different customers. That’s not helping me…

And like you, I really like the store. If BR would just show they care by treating me like a friend they surely would win more of my business.

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