Comments on: Lining Airport Security with Meaning http://www.marketingwithmeaning.com/2008/12/23/lining-airport-security-with-meaning/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jason Owen http://www.marketingwithmeaning.com/2008/12/23/lining-airport-security-with-meaning/comment-page-1/#comment-173 Jason Owen Wed, 24 Dec 2008 14:40:49 +0000 http://www.marketingwithmeaning.com/?p=219#comment-173 I believe the original conclusion is correct that the placement is brilliant (insert Guinness guys), but at the end of the day, it is still a push message that only brings forced limited interaction. Using the trays is still finding a new piece of real estate and covering it with a message. The interaction that takes place with the message is picking up the tray. Still a great idea. What are your thoughts on Bono's Project (RED)? At first when I tried to apply Marketing with Meaning thoughts to it, I could not decide if this was the quintessential example of Marketing with Meaning, or not even close. It is NOT a charity, a cause or a theory according to the website www.joinred.com Also, if you compare the Chex example to the Zappos example, there seems to be stark differences in both examples application. Could the differences be used to further define the concept? Really enjoy the blog and the concept. I believe the original conclusion is correct that the placement is brilliant (insert Guinness guys), but at the end of the day, it is still a push message that only brings forced limited interaction. Using the trays is still finding a new piece of real estate and covering it with a message. The interaction that takes place with the message is picking up the tray. Still a great idea.

What are your thoughts on Bono’s Project (RED)? At first when I tried to apply Marketing with Meaning thoughts to it, I could not decide if this was the quintessential example of Marketing with Meaning, or not even close. It is NOT a charity, a cause or a theory according to the website http://www.joinred.com

Also, if you compare the Chex example to the Zappos example, there seems to be stark differences in both examples application. Could the differences be used to further define the concept?

Really enjoy the blog and the concept.

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