Comments on: Nice Follow-up By Netflix http://www.marketingwithmeaning.com/2009/01/06/nice-follow-up-by-netflix/ The New Imperative to Add Value to Customers' Lives Thu, 18 Mar 2010 15:50:05 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Marty http://www.marketingwithmeaning.com/2009/01/06/nice-follow-up-by-netflix/comment-page-1/#comment-180 Marty Thu, 29 Jan 2009 04:17:35 +0000 http://www.marketingwithmeaning.com/?p=226#comment-180 I couldn't agree more on the cust service front. Coming back from Vegas the other day I asked a gate agent about an earlier flight and before she could even answer the question, she was busy dissuading me from even considering it. I went another rep that gave me similar information, but in such a kinder way. I don't mind bad news, but an amiable attitude is essential, especially if you are in the airline business. Great post. Referenced this in a blog post tonight. I couldn’t agree more on the cust service front. Coming back from Vegas the other day I asked a gate agent about an earlier flight and before she could even answer the question, she was busy dissuading me from even considering it. I went another rep that gave me similar information, but in such a kinder way. I don’t mind bad news, but an amiable attitude is essential, especially if you are in the airline business. Great post. Referenced this in a blog post tonight.

]]> By: Will V http://www.marketingwithmeaning.com/2009/01/06/nice-follow-up-by-netflix/comment-page-1/#comment-179 Will V Wed, 07 Jan 2009 23:47:14 +0000 http://www.marketingwithmeaning.com/?p=226#comment-179 Great Example. We marketers sometimes forget that back end marketing (customer relations) is just as important as the front end initiatives Great Example. We marketers sometimes forget that back end marketing (customer relations) is just as important as the front end initiatives

]]> By: Bob http://www.marketingwithmeaning.com/2009/01/06/nice-follow-up-by-netflix/comment-page-1/#comment-178 Bob Wed, 07 Jan 2009 15:07:36 +0000 http://www.marketingwithmeaning.com/?p=226#comment-178 Great story and example, Nick. Care to share the name of the bar here to give them support? Plus, I'm curious :) Great story and example, Nick. Care to share the name of the bar here to give them support? Plus, I’m curious :)

]]> By: Nick Wright http://www.marketingwithmeaning.com/2009/01/06/nice-follow-up-by-netflix/comment-page-1/#comment-181 Nick Wright Tue, 06 Jan 2009 23:45:24 +0000 http://www.marketingwithmeaning.com/?p=226#comment-181 Customer service definitely is the new marketing department. I recently attended a New Year's Eve party here in Cincy, and the service from the bartenders was horrible. The event cost a lot to get in, so I was not happy to say the least. The next morning I emailed the group that sponsored the event, expressing my dissatisfaction. They immediately replied with an apology and stated what steps they took (because of the email I sent) to improve their service. That email was better than any commercial or online ad they could possibly run. I'm a fan for life! Customer service definitely is the new marketing department.

I recently attended a New Year’s Eve party here in Cincy, and the service from the bartenders was horrible. The event cost a lot to get in, so I was not happy to say the least.

The next morning I emailed the group that sponsored
the event, expressing my dissatisfaction.

They immediately replied with an apology and stated what steps they took (because of the email I sent) to improve their service.

That email was better than any commercial or online ad they could possibly run. I’m a fan for life!

]]>