http://www.marketingwithmeaning.com/2009/01/13/saved-by-hynundai/ The New Imperative to Add Value to Customers' Lives Sat, 24 Jul 2010 05:07:17 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketingwithmeaning.com/2009/01/13/saved-by-hynundai/comment-page-1/#comment-1981 A Costco Story That Wasn’t… But Still a Good Idea – Marketing with Meaning Thu, 13 May 2010 13:02:05 +0000 http://www.marketingwithmeaning.com/?p=233#comment-1981 [...] deal of positive buzz by being the first to embrace this idea. I think this compares well to the Hyundai Assurance Program, in which this small car brand broke through by being the first to buy back vehicles of those who [...] [...] deal of positive buzz by being the first to embrace this idea. I think this compares well to the Hyundai Assurance Program, in which this small car brand broke through by being the first to buy back vehicles of those who [...]

]]> http://www.marketingwithmeaning.com/2009/01/13/saved-by-hynundai/comment-page-1/#comment-547 NFL Commits Marketing Fumble by Blacking Out Fans – Marketing with Meaning Sat, 05 Sep 2009 11:09:54 +0000 http://www.marketingwithmeaning.com/?p=233#comment-547 [...] is tough and react by doing the right thing for sales and human decency. Hyundai created its Assurance Guarantee to protect car buyers who feared losing their jobs. JetBlue, Walgreens, and Virgin Mobile have [...] [...] is tough and react by doing the right thing for sales and human decency. Hyundai created its Assurance Guarantee to protect car buyers who feared losing their jobs. JetBlue, Walgreens, and Virgin Mobile have [...]

]]> http://www.marketingwithmeaning.com/2009/01/13/saved-by-hynundai/comment-page-1/#comment-187 Bob Thu, 22 Jan 2009 12:36:37 +0000 http://www.marketingwithmeaning.com/?p=233#comment-187 Ahh...15 years old and ready for Dad to buy the first set of wheels. Hyundai's not good enough?! I guess he's ready for a "pre-owned" BMW, Rob! Ahh…15 years old and ready for Dad to buy the first set of wheels. Hyundai’s not good enough?! I guess he’s ready for a “pre-owned” BMW, Rob!

]]> http://www.marketingwithmeaning.com/2009/01/13/saved-by-hynundai/comment-page-1/#comment-186 Rob F Wed, 21 Jan 2009 11:44:20 +0000 http://www.marketingwithmeaning.com/?p=233#comment-186 I'm not sure about the equity effect here. The car you choose says a lot about how you feel about yourself. Hyundai may become the anti-BMW, a car for the insecure. Its already a weak brand. My 15 year old son is hinting about his future wheels need. He advised me that he doesn't want a "starter car" like Hyundai, Kia or Saturn. They need to be careful and not overplay the message. I’m not sure about the equity effect here. The car you choose says a lot about how you feel about yourself. Hyundai may become the anti-BMW, a car for the insecure. Its already a weak brand. My 15 year old son is hinting about his future wheels need. He advised me that he doesn’t want a “starter car” like Hyundai, Kia or Saturn. They need to be careful and not overplay the message.

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