http://www.marketingwithmeaning.com/2009/02/16/a-meaning-super-bowl-post-mortem/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketingwithmeaning.com/2009/02/16/a-meaning-super-bowl-post-mortem/comment-page-1/#comment-2167 The Strategic Lessons in Groupon’s Super Bowl Fumble – Marketing with Meaning Thu, 10 Feb 2011 14:02:29 +0000 http://www.marketingwithmeaning.com/?p=253#comment-2167 [...] Or take the example of Hyundai’s Super Bowl ad in January 2009, which simply and directly described its Assurance Program.  While it was dead-last in the USAToday poll, the ad clearly described a new [...] [...] Or take the example of Hyundai’s Super Bowl ad in January 2009, which simply and directly described its Assurance Program.  While it was dead-last in the USAToday poll, the ad clearly described a new [...]

]]> http://www.marketingwithmeaning.com/2009/02/16/a-meaning-super-bowl-post-mortem/comment-page-1/#comment-738 Pepsi Cuts All Ad Spending: Consider the Possibilities – Marketing with Meaning Fri, 23 Oct 2009 13:01:38 +0000 http://www.marketingwithmeaning.com/?p=253#comment-738 [...] could learn and embed lessons that are coming from its Frito-Lay division, where brands such as Doritos and SunChips are experiencing sales growth and tighter consumer bonds through meaningful [...] [...] could learn and embed lessons that are coming from its Frito-Lay division, where brands such as Doritos and SunChips are experiencing sales growth and tighter consumer bonds through meaningful [...]

]]> http://www.marketingwithmeaning.com/2009/02/16/a-meaning-super-bowl-post-mortem/comment-page-1/#comment-210 Marty Thu, 19 Feb 2009 03:32:52 +0000 http://www.marketingwithmeaning.com/?p=253#comment-210 Big winner in my opinion, High Life. Don't know if I'd give it the top spot, but probably one of the better campaigns. The one second commercial got more press and was seemingly more on equity than most of the other spots. www.1secondad.com. Best written--teleflora, worst communicated spot, teleflora. That was some great writing, wrong location. Big winner in my opinion, High Life. Don’t know if I’d give it the top spot, but probably one of the better campaigns. The one second commercial got more press and was seemingly more on equity than most of the other spots. http://www.1secondad.com. Best written–teleflora, worst communicated spot, teleflora. That was some great writing, wrong location.

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