http://www.marketingwithmeaning.com/2009/04/03/book-review-the-brand-bubble/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketingwithmeaning.com/2009/04/03/book-review-the-brand-bubble/comment-page-1/#comment-249 Bob Mon, 06 Apr 2009 13:26:10 +0000 http://www.marketingwithmeaning.com/?p=280#comment-249 Thanks, Charles! Let me know what you think of the book in the comments here when you finish it up. Thanks, Charles! Let me know what you think of the book in the comments here when you finish it up.

]]> http://www.marketingwithmeaning.com/2009/04/03/book-review-the-brand-bubble/comment-page-1/#comment-248 Charles Sipe Mon, 06 Apr 2009 08:53:53 +0000 http://www.marketingwithmeaning.com/?p=280#comment-248 I believe that brands face many threats as the internet and social media change our buying behavior. If Twitter is a buzz about a new product, I will be interested in it, even if I've never head of the brand. If an unknown brand has sky high product reviews on Amazon, I might still buy it, even if it doesn't have a familiar brand name. So yes, I do think that Brand valuations are too high in some cases, but at the same time, certain brands create enormous perceived value when placed on a commodity. This book is definitely on my reading list, as is your book when it comes out! I believe that brands face many threats as the internet and social media change our buying behavior. If Twitter is a buzz about a new product, I will be interested in it, even if I’ve never head of the brand. If an unknown brand has sky high product reviews on Amazon, I might still buy it, even if it doesn’t have a familiar brand name. So yes, I do think that Brand valuations are too high in some cases, but at the same time, certain brands create enormous perceived value when placed on a commodity. This book is definitely on my reading list, as is your book when it comes out!

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