Comments on: Social Media for Auto Sales

By: Lisa

Lisa — Fri, 06 Nov 2009 14:31:43 +0000

Bob, the problem that most dealerships face in today’s market is that our most of our sales associates (as well as some dealer principles themselves) have not recognized the paradigm shift of how our “drive by traffic” has been replaced with Internet leads and online chats. Our ability to find the sales talent required for this new technology is seriously lacking. Hiring the new generation seems logical [as they grew up texting and chatting online] but while they have the technical ability to manuever the internet and communicate online (far exceeding the older generation) they lack the interpersonal relationship skills required to make a sale. Internet Departments were created because there is a huge gap in skill sets between these two generations of salespeople-one being good with a keyboard and the other being good face to face. What I want to explore is a new model of selling that melds the two generations together.

By: Bob

Bob — Fri, 24 Apr 2009 00:50:09 +0000

You got it, Russell. There really are no short cuts. Jerks are seen as jerks and quickly cut out. But the chance to make a positive impact and add value are expanded thanks to these tools.

By: Russell D'Souza

Russell D'Souza — Wed, 22 Apr 2009 13:01:40 +0000

This is a really fantastic post. The key here is making sure that the relationship you are forming is authentic. No one wants to accept a Facebook friend to get spam. Even if you don’t get repeat customers, the customers you do have a bond with are more likely to spread your brand to their friends and family (and maybe even allow you to connect to them via Facebook).