Comments on: Testing a Twitter Business Model http://www.marketingwithmeaning.com/2009/04/22/testing-a-twitter-business-model/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bob http://www.marketingwithmeaning.com/2009/04/22/testing-a-twitter-business-model/comment-page-1/#comment-274 Bob Fri, 24 Apr 2009 00:46:49 +0000 http://www.marketingwithmeaning.com/?p=289#comment-274 Michael, I love the story of the video production company. The great thing is that they might not have been ready or savvy enough for it yet, but in a few months or years it will still be there for them to try again. And it didn't cost them $1 million in website development. Russell, I'm not sure what you're trying to compare in Twitter vs. Facebook. We've tried Facebook ads and found that they receive HORRIBLE click results. That said, it's a cheap way to have a bunch of ads placed that no one sees! Michael, I love the story of the video production company. The great thing is that they might not have been ready or savvy enough for it yet, but in a few months or years it will still be there for them to try again. And it didn’t cost them $1 million in website development.

Russell, I’m not sure what you’re trying to compare in Twitter vs. Facebook. We’ve tried Facebook ads and found that they receive HORRIBLE click results. That said, it’s a cheap way to have a bunch of ads placed that no one sees!

]]> By: Michael Benidt http://www.marketingwithmeaning.com/2009/04/22/testing-a-twitter-business-model/comment-page-1/#comment-275 Michael Benidt Thu, 23 Apr 2009 13:47:48 +0000 http://www.marketingwithmeaning.com/?p=289#comment-275 Hi Bob, I'm with you all the way in your summary. Social media is not about the business you can get, the books you can sell and the money you can make. It’s about the relationships you can develop. Those relationships take time and are cultivated through communication and actions. It takes time to build trust. Recently we spoke with a video production company who told us, "Yeah, we tried Twitter and we got nothing from it." Holy smoke, batman. They had about 12 followers, had been on it for one month and had never provided anything of value to those lonely 12 followers. Social media is likely to die a quick death if the PR, marketing and selling continues to explode. Too bad, it could be a great place to develop the kinds of strong relationships that make every vibrant business successful. Hi Bob,

I’m with you all the way in your summary. Social media is not about the business you can get, the books you can sell and the money you can make. It’s about the relationships you can develop.

Those relationships take time and are cultivated through communication and actions. It takes time to build trust. Recently we spoke with a video production company who told us, “Yeah, we tried Twitter and we got nothing from it.” Holy smoke, batman. They had about 12 followers, had been on it for one month and had never provided anything of value to those lonely 12 followers.

Social media is likely to die a quick death if the PR, marketing and selling continues to explode. Too bad, it could be a great place to develop the kinds of strong relationships that make every vibrant business successful.

]]> By: Russell D'Souza http://www.marketingwithmeaning.com/2009/04/22/testing-a-twitter-business-model/comment-page-1/#comment-276 Russell D'Souza Wed, 22 Apr 2009 20:54:55 +0000 http://www.marketingwithmeaning.com/?p=289#comment-276 This is a cool article...question, do you think that Twitter is a better way to reach customer than Facebook. I know with Facebook you get a number of impressions for a very reasonable price but you get it delivered within a more relevant context. Has anyone had experience with the click through rate and the bounce rate among FB users vs. Twitter? This is a cool article…question, do you think that Twitter is a better way to reach customer than Facebook. I know with Facebook you get a number of impressions for a very reasonable price but you get it delivered within a more relevant context. Has anyone had experience with the click through rate and the bounce rate among FB users vs. Twitter?

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