Comments on: Adding Sustainability to the Value(s) Equation http://www.marketingwithmeaning.com/2009/04/29/adding-sustainability-to-the-values-equation/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: coetsee http://www.marketingwithmeaning.com/2009/04/29/adding-sustainability-to-the-values-equation/comment-page-1/#comment-992 coetsee Thu, 31 Dec 2009 06:39:08 +0000 http://www.marketingwithmeaning.com/?p=292#comment-992 I believe that sustainability initiatives, while becoming mainstream, still provide points of differentiation–and I see them exploding all over the market in sector after sector.Having been a part of the Work Marketing team for 4 months now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome Thanks N Regards Coetsee onlineuniversalwork I believe that sustainability initiatives, while becoming mainstream, still provide points of differentiation–and I see them exploding all over the market in sector after sector.Having been a part of the Work Marketing team for 4 months now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome

Thanks N Regards
Coetsee

onlineuniversalwork

]]> By: Product transparency taken to a new level: fatburgr, Project Label & Good Guide http://www.marketingwithmeaning.com/2009/04/29/adding-sustainability-to-the-values-equation/comment-page-1/#comment-571 Product transparency taken to a new level: fatburgr, Project Label & Good Guide Mon, 14 Sep 2009 08:03:44 +0000 http://www.marketingwithmeaning.com/?p=292#comment-571 [...] [...] [...] [...]

]]> By: Shel Horowitz - Ethical Marketing Expert http://www.marketingwithmeaning.com/2009/04/29/adding-sustainability-to-the-values-equation/comment-page-1/#comment-283 Shel Horowitz - Ethical Marketing Expert Mon, 25 May 2009 22:28:47 +0000 http://www.marketingwithmeaning.com/?p=292#comment-283 I happen to be writing a book called Guerrilla Marketing Goes Green, so this is a hot topic in my life right now. I believe that sustainability initiatives, while becoming mainstream, still provide points of differentiation--and I see them exploding all over the market in sector after sector. What I don't see is a lot of acknowledgment that Green initiatives can actually *lower* the cost of doing business (I discuss this somewhat in my sixth book, Principled Profit: Marketing That Puts People First, ad in greater detail in the new book--but that won't be out until 2010.) I happen to be writing a book called Guerrilla Marketing Goes Green, so this is a hot topic in my life right now. I believe that sustainability initiatives, while becoming mainstream, still provide points of differentiation–and I see them exploding all over the market in sector after sector.

What I don’t see is a lot of acknowledgment that Green initiatives can actually *lower* the cost of doing business (I discuss this somewhat in my sixth book, Principled Profit: Marketing That Puts People First, ad in greater detail in the new book–but that won’t be out until 2010.)

]]> By: Bob http://www.marketingwithmeaning.com/2009/04/29/adding-sustainability-to-the-values-equation/comment-page-1/#comment-282 Bob Thu, 14 May 2009 12:39:23 +0000 http://www.marketingwithmeaning.com/?p=292#comment-282 It could become a fad, Kat. But might it also become a "price of entry"? It could become a fad, Kat. But might it also become a “price of entry”?

]]> By: Kat http://www.marketingwithmeaning.com/2009/04/29/adding-sustainability-to-the-values-equation/comment-page-1/#comment-281 Kat Thu, 30 Apr 2009 05:46:50 +0000 http://www.marketingwithmeaning.com/?p=292#comment-281 While sustainable marketing is definitely a must in today's ever-increasing 'go green,' 'live healthy' environment, I have to wonder if an upward trend in this area will soon be seen as just another gimmick to gain consumers' notice. What makes the examples presented in the post so outstanding--especially in the current economy--is that they are original; true examples of companies going above and beyond for their customers. The more we see of this, though, the more unoriginal it will become. Is it just another fad, like the "Made in the USA" trend throughout the 90s? While sustainable marketing is definitely a must in today’s ever-increasing ‘go green,’ ‘live healthy’ environment, I have to wonder if an upward trend in this area will soon be seen as just another gimmick to gain consumers’ notice.

What makes the examples presented in the post so outstanding–especially in the current economy–is that they are original; true examples of companies going above and beyond for their customers.

The more we see of this, though, the more unoriginal it will become. Is it just another fad, like the “Made in the USA” trend throughout the 90s?

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