As regular readers know, my team at Bridge Worldwide and I continue to gear up for the launch of my book, to be published by McGraw-Hill in October 2009. At this point I’ve almost completed the actual writing process, and I’m now shifting to focus on the marketing of the book itself.
According to many of the successful authors I have spoken with, one of the key steps to a successful book is a strong introduction video that can be placed on the websites for Amazon and Barnes & Noble. Luckily I happen to work at an incredible digital advertising agency and was able to work with a stellar team on my video. The team decided to audit several best-in-class examples and decided to aim for the top. Of course their drive and passion put me on the spot to perform as well. The shoot went very well and I think the final product turned out great.
In the video you can see a summary of the structure of the book, as well as the final title: The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning. I hope you will provide your feedback and reactions either in the comments below or on the YouTube page of the video.
Thanks for your support and encouragement and my special thanks for Alex Rolfes, Brad Lark, and James Marable for making it happen!