Comments on: Product Demos with Meaning http://www.marketingwithmeaning.com/2009/05/20/product-demos-with-meaning/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Product Demos That Earn Attention – Marketing with Meaning http://www.marketingwithmeaning.com/2009/05/20/product-demos-with-meaning/comment-page-1/#comment-2041 Product Demos That Earn Attention – Marketing with Meaning Thu, 15 Jul 2010 13:01:55 +0000 http://www.marketingwithmeaning.com/?p=302#comment-2041 [...] little over a year ago I wrote one of my most-visited posts about the power of engaging product demonstrations.  If you haven’t read it take a look.  [...] [...] little over a year ago I wrote one of my most-visited posts about the power of engaging product demonstrations.  If you haven’t read it take a look.  [...]

]]> By: Dickie Blades http://www.marketingwithmeaning.com/2009/05/20/product-demos-with-meaning/comment-page-1/#comment-295 Dickie Blades Thu, 11 Jun 2009 09:21:25 +0000 http://www.marketingwithmeaning.com/?p=302#comment-295 I could not agree more = a product demo with true meaning can be incredibly powerful, and importantly for marketers incredibly memorable. Executionally, drama is a great tool to bring a powerful demo to life in a memorable way. There are 3 ads that stick in my mind like I saw them yesterday, although I probably haven't seen them for 10 years or so! They are; Teflon ad in which a live chicken is placed inside a teflon pot over a bunsen burner. The chick is of course fine and lives to tell the tale. Secondly there's the Pilkington saftey glass ad in which the presenter is shot at with a high velocity rifle - the sheet of saftey glass is his saviour. Finally there's the Solvite glue ad in which the presenter is stuck in his overals to a board which is then hoisted above the skyline by helicopter. All 3 have great dram, are incredibly watchable, and importantly demo in a claer way a great product. Conversely, having a product demo or 'Reason to believe' just for the sake of it is completely pointless. If it won't engage the consumer, and importantly help them to understand the product benefit more clearly, then leave it out! I could not agree more = a product demo with true meaning can be incredibly powerful, and importantly for marketers incredibly memorable.

Executionally, drama is a great tool to bring a powerful demo to life in a memorable way. There are 3 ads that stick in my mind like I saw them yesterday, although I probably haven’t seen them for 10 years or so!

They are; Teflon ad in which a live chicken is placed inside a teflon pot over a bunsen burner. The chick is of course fine and lives to tell the tale. Secondly there’s the Pilkington saftey glass ad in which the presenter is shot at with a high velocity rifle – the sheet of saftey glass is his saviour. Finally there’s the Solvite glue ad in which the presenter is stuck in his overals to a board which is then hoisted above the skyline by helicopter.

All 3 have great dram, are incredibly watchable, and importantly demo in a claer way a great product.

Conversely, having a product demo or ‘Reason to believe’ just for the sake of it is completely pointless. If it won’t engage the consumer, and importantly help them to understand the product benefit more clearly, then leave it out!

]]> By: Hamilton Wallace http://www.marketingwithmeaning.com/2009/05/20/product-demos-with-meaning/comment-page-1/#comment-294 Hamilton Wallace Mon, 25 May 2009 23:11:51 +0000 http://www.marketingwithmeaning.com/?p=302#comment-294 Good stuff. I very much subscribe to the value of demos. But must admit your #2 (make sure it has entertainment value) is something I need to work on. I also like your idea of doing a wiki from the post. Let me know if you do that, would love to participate. Good stuff. I very much subscribe to the value of demos. But must admit your #2 (make sure it has entertainment value) is something I need to work on. I also like your idea of doing a wiki from the post. Let me know if you do that, would love to participate.

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