http://www.marketingwithmeaning.com/2009/05/22/selling-your-marketing-the-holy-grail/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketingwithmeaning.com/2009/05/22/selling-your-marketing-the-holy-grail/comment-page-1/#comment-296 Michael Flint Sun, 24 May 2009 18:20:53 +0000 http://www.marketingwithmeaning.com/?p=304#comment-296 As much as I like getting stuff for free, I agree that companies could be making money right now through micropayments. I've often bought $3-$10 apps for my phone or computer. If I'm using them, and I want the full feature set, its cheap enough. Some businesses may have a great model of reach over money. But I do agree with Bob here, that companies should take another look at the emerging micropayment market. As much as I like getting stuff for free, I agree that companies could be making money right now through micropayments. I’ve often bought $3-$10 apps for my phone or computer. If I’m using them, and I want the full feature set, its cheap enough. Some businesses may have a great model of reach over money. But I do agree with Bob here, that companies should take another look at the emerging micropayment market.

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