Comments on: Blyk Free Mobile Service Finds Few Takers http://www.marketingwithmeaning.com/2009/08/12/blyk-free-mobile-service-finds-few-takers/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: You gotta stop benchmarking and start playing by your own rules | mobileYouth - youth marketing mobile culture research http://www.marketingwithmeaning.com/2009/08/12/blyk-free-mobile-service-finds-few-takers/comment-page-1/#comment-661 You gotta stop benchmarking and start playing by your own rules | mobileYouth - youth marketing mobile culture research Fri, 02 Oct 2009 13:19:39 +0000 http://www.marketingwithmeaning.com/?p=334#comment-661 [...] why if your service is irrelevant, youth won’t take it - even if it’s FREE. (Ask Blyk). Blyk’s failure proves that targeting youth isn’t simply about making it [...] [...] why if your service is irrelevant, youth won’t take it – even if it’s FREE. (Ask Blyk). Blyk’s failure proves that targeting youth isn’t simply about making it [...]

]]> By: Content is Dead… Long live Context | mobileYouth - youth marketing mobile culture research http://www.marketingwithmeaning.com/2009/08/12/blyk-free-mobile-service-finds-few-takers/comment-page-1/#comment-646 Content is Dead… Long live Context | mobileYouth - youth marketing mobile culture research Fri, 25 Sep 2009 15:32:21 +0000 http://www.marketingwithmeaning.com/?p=334#comment-646 [...] [...] [...] [...]

]]> By: Bob http://www.marketingwithmeaning.com/2009/08/12/blyk-free-mobile-service-finds-few-takers/comment-page-1/#comment-429 Bob Thu, 13 Aug 2009 22:41:05 +0000 http://www.marketingwithmeaning.com/?p=334#comment-429 You make a very good point, Mike. I think that might be part of the reason for its lack of take off. I can't speak for the cost of UK mobile service and parents' willingness to go along with it. Maybe the service should have been marketed more towards parents - giving them the sales pitch that this could save them some bucks. I wish Blyk had been more forthcoming in listing the issues so that the entire industry could learn from its experiment. You make a very good point, Mike. I think that might be part of the reason for its lack of take off. I can’t speak for the cost of UK mobile service and parents’ willingness to go along with it. Maybe the service should have been marketed more towards parents – giving them the sales pitch that this could save them some bucks.

I wish Blyk had been more forthcoming in listing the issues so that the entire industry could learn from its experiment.

]]> By: mike http://www.marketingwithmeaning.com/2009/08/12/blyk-free-mobile-service-finds-few-takers/comment-page-1/#comment-426 mike Thu, 13 Aug 2009 16:09:25 +0000 http://www.marketingwithmeaning.com/?p=334#comment-426 interesting article and I'm only slightly surprised the program didn't do better. I wonder thought if part of the failure was also due that most teens today have greater access to money than in the past. I'm not sure if it's the same in the UK as here is the states but today's teens are given cellphones before their teens and the parents tote the bill and I can't even begin to count the number of 15-17 y/o's I see in the stores shopping with the parents credit card. So I wonder - was it too disruptive in the teens life or is it because of mom/dad covering the bills? interesting article and I’m only slightly surprised the program didn’t do better. I wonder thought if part of the failure was also due that most teens today have greater access to money than in the past. I’m not sure if it’s the same in the UK as here is the states but today’s teens are given cellphones before their teens and the parents tote the bill and I can’t even begin to count the number of 15-17 y/o’s I see in the stores shopping with the parents credit card.

So I wonder – was it too disruptive in the teens life or is it because of mom/dad covering the bills?

]]> By: ethomaz on the web » Advertising Reinvented http://www.marketingwithmeaning.com/2009/08/12/blyk-free-mobile-service-finds-few-takers/comment-page-1/#comment-428 ethomaz on the web » Advertising Reinvented Thu, 13 Aug 2009 03:19:19 +0000 http://www.marketingwithmeaning.com/?p=334#comment-428 [...] can read more about the Blyk story here, but what’s really interesting about the reason why the company failed is that even with [...] [...] can read more about the Blyk story here, but what’s really interesting about the reason why the company failed is that even with [...]

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