Comments on: MoMA Matches Facebook Interests http://www.marketingwithmeaning.com/2009/08/31/moma-matches-facebook-interests/ The New Imperative to Add Value to Customers' Lives Thu, 18 Mar 2010 15:50:05 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Golden Tee Video Game Extends Experience with YouTube – Marketing with Meaning http://www.marketingwithmeaning.com/2009/08/31/moma-matches-facebook-interests/comment-page-1/#comment-771 Golden Tee Video Game Extends Experience with YouTube – Marketing with Meaning Fri, 06 Nov 2009 14:02:05 +0000 http://www.marketingwithmeaning.com/?p=341#comment-771 [...] ways in which new social-media tools might fulfill a need or take advantage of an opportunity. A few months ago I made this point here and used an example from New York’s Museum of Modern Art to show how great social-media ideas [...] [...] ways in which new social-media tools might fulfill a need or take advantage of an opportunity. A few months ago I made this point here and used an example from New York’s Museum of Modern Art to show how great social-media ideas [...]

]]> By: Estee Lauder Makes Social Media More Meaningful – Marketing with Meaning http://www.marketingwithmeaning.com/2009/08/31/moma-matches-facebook-interests/comment-page-1/#comment-703 Estee Lauder Makes Social Media More Meaningful – Marketing with Meaning Wed, 14 Oct 2009 13:03:15 +0000 http://www.marketingwithmeaning.com/?p=341#comment-703 [...] wrote about another brand that is using customers’ existing social-media tools to add value. The Museum of Modern Art (MoMA) in New York City created a smart planning tool that uses keywords from visitors’ [...] [...] wrote about another brand that is using customers’ existing social-media tools to add value. The Museum of Modern Art (MoMA) in New York City created a smart planning tool that uses keywords from visitors’ [...]

]]> By: Bob http://www.marketingwithmeaning.com/2009/08/31/moma-matches-facebook-interests/comment-page-1/#comment-541 Bob Thu, 03 Sep 2009 01:45:53 +0000 http://www.marketingwithmeaning.com/?p=341#comment-541 Hey, Axel, I'm Bob Gilbreath, the author of this post and blog. I appreciate your comments and for keeping me honest. However I'm not sure what your point is. As you can see in the post, my goal was to show how a sound business strategy may lead to effective social media, versus the other way around. We seem to agree that this is the best way. We also seem to agree that understanding the potential visitor is a starting point. See the "insights" section, above, where I talk about what people do to prepare for a trip the the Big Apple. The places they go online to research can be called an ecosystem. Net, I applaud you for trying to get people who are hyping social media to think more strategically, but I think other posts would be more fitting for your critique. Or maybe I've missed something? I appreciate your feedback. Bob Hey, Axel, I’m Bob Gilbreath, the author of this post and blog.

I appreciate your comments and for keeping me honest. However I’m not sure what your point is. As you can see in the post, my goal was to show how a sound business strategy may lead to effective social media, versus the other way around. We seem to agree that this is the best way.

We also seem to agree that understanding the potential visitor is a starting point. See the “insights” section, above, where I talk about what people do to prepare for a trip the the Big Apple. The places they go online to research can be called an ecosystem.

Net, I applaud you for trying to get people who are hyping social media to think more strategically, but I think other posts would be more fitting for your critique. Or maybe I’ve missed something? I appreciate your feedback.

Bob

]]> By: Axel Schultze http://www.marketingwithmeaning.com/2009/08/31/moma-matches-facebook-interests/comment-page-1/#comment-540 Axel Schultze Wed, 02 Sep 2009 21:27:06 +0000 http://www.marketingwithmeaning.com/?p=341#comment-540 Dear anonymous writer. Thanks for sharing your thoughts. It is great to see how social media, like water finding its way into any aspect of life. Now in regards to your strategy. I'm very sorry but I completely disagree with your approach. However I do understand as pretty much every social media newbe starts the way they did marketing campaigns in the past: I want something, I think about something cool, I do something, I love it and I hope it works out. How about you start from the other end? What are THEY doing and thinking - meaning your potential visitors? You don't know? Of course you don't because you will need to do an assessment of that eco system first. Then you do a strategy TOGETHER with selected people of your eco system and then you all together advocate the concept. There is much to say and I don't want to break your enthusiasm, but we estimate that 90% of the social media "campaigns" fail simply because the strategy starts at the wrong end. Axel http://socialmedia-academy.com Dear anonymous writer. Thanks for sharing your thoughts. It is great to see how social media, like water finding its way into any aspect of life.

Now in regards to your strategy. I’m very sorry but I completely disagree with your approach. However I do understand as pretty much every social media newbe starts the way they did marketing campaigns in the past: I want something, I think about something cool, I do something, I love it and I hope it works out.

How about you start from the other end? What are THEY doing and thinking – meaning your potential visitors? You don’t know? Of course you don’t because you will need to do an assessment of that eco system first. Then you do a strategy TOGETHER with selected people of your eco system and then you all together advocate the concept.

There is much to say and I don’t want to break your enthusiasm, but we estimate that 90% of the social media “campaigns” fail simply because the strategy starts at the wrong end.

Axel
http://socialmedia-academy.com

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