Comments on: Adweek: Building Brands, One Act at a Time http://www.marketingwithmeaning.com/2009/09/16/adweek-building-brands-one-act-at-a-time/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Coke Captures a Moment of Happiness – Marketing with Meaning http://www.marketingwithmeaning.com/2009/09/16/adweek-building-brands-one-act-at-a-time/comment-page-1/#comment-1087 Coke Captures a Moment of Happiness – Marketing with Meaning Thu, 21 Jan 2010 14:32:58 +0000 http://www.marketingwithmeaning.com/?p=626#comment-1087 [...] how brands that lack innovation can win by adding value, and last year this article I wrote in Adweek showed how brands such as Gatorade and Ask.com have hurt sales by continuing to trot out new ad [...] [...] how brands that lack innovation can win by adding value, and last year this article I wrote in Adweek showed how brands such as Gatorade and Ask.com have hurt sales by continuing to trot out new ad [...]

]]> By: Brands and Culture, Symbiotic? : Ecopreneurist http://www.marketingwithmeaning.com/2009/09/16/adweek-building-brands-one-act-at-a-time/comment-page-1/#comment-657 Brands and Culture, Symbiotic? : Ecopreneurist Thu, 01 Oct 2009 02:19:49 +0000 http://www.marketingwithmeaning.com/?p=626#comment-657 [...] poised to impact culture in a deeper way moving forward, how should this responsibly be done? Bob Gilbreath offers an excellent approach where Brands are built “1 act at a time” via meaningful [...] [...] poised to impact culture in a deeper way moving forward, how should this responsibly be done? Bob Gilbreath offers an excellent approach where Brands are built “1 act at a time” via meaningful [...]

]]> By: Brands and culture, symbiotic? http://www.marketingwithmeaning.com/2009/09/16/adweek-building-brands-one-act-at-a-time/comment-page-1/#comment-649 Brands and culture, symbiotic? Mon, 28 Sep 2009 19:35:30 +0000 http://www.marketingwithmeaning.com/?p=626#comment-649 [...] [...] [...] [...]

]]> By: Bob http://www.marketingwithmeaning.com/2009/09/16/adweek-building-brands-one-act-at-a-time/comment-page-1/#comment-612 Bob Sat, 19 Sep 2009 17:43:43 +0000 http://www.marketingwithmeaning.com/?p=626#comment-612 Thanks for the kind words, Kip! I'll shoot you an email to follow up, as I would love to come out and talk with your team. Bob Thanks for the kind words, Kip! I’ll shoot you an email to follow up, as I would love to come out and talk with your team.

Bob

]]> By: Kip Edwardson http://www.marketingwithmeaning.com/2009/09/16/adweek-building-brands-one-act-at-a-time/comment-page-1/#comment-604 Kip Edwardson Fri, 18 Sep 2009 16:25:28 +0000 http://www.marketingwithmeaning.com/?p=626#comment-604 Bob, I'm enjoying the book so far. I like the thinking behind it and thought I'd drop you a line to tell you that our Ortho brand has launched into the mouse/rat control category with a new trap that is "Safe, Simple, Clean" and we are giving away free traps to schols, as they are kid/pet friendly along with information about how rodents spread germs and how to know if you have them in your house. Check out orthohomedefense.com for more. I'd love to have you come in and present to our marketing and sales team if you are interested. Bob, I’m enjoying the book so far. I like the thinking behind it and thought I’d drop you a line to tell you that our Ortho brand has launched into the mouse/rat control category with a new trap that is “Safe, Simple, Clean” and we are giving away free traps to schols, as they are kid/pet friendly along with information about how rodents spread germs and how to know if you have them in your house. Check out orthohomedefense.com for more. I’d love to have you come in and present to our marketing and sales team if you are interested.

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