
Before I get into the subject of this post, let me say a giant THANK YOU to everyone who participated in our “Hack Day” company project yesterday. I know that we got a little bit over-competitive and probably hit you with too many messages in one day, but the day was a huge success and we owe you many thanks. Next week I promise to share a full wrap-up of the event and results.
The purpose of this post is to share some of the great media coverage that The Next Evolution of Marketing is getting this week. As you can see from the list below, it is getting attention from a wide variety of sources and the response has been outstanding. Check out some of the things that have popped in just in the past 48 hours or so:
- Entrepreneur magazine published the first of a two-story series that I wrote about how small businesses can succeed through Meaningful Marketing. Although most of my personal experience is with large companies, I wanted to write a book that could help entrepreneurs, too, and I think in some cases this concept is easier for small businesses to put into action.
- Dave Knox at P&G posted a review on Hard Knox Life, one of the most-read blogs in the brand management world. He was a big help in our launch event yesterday, too. Thanks, Dave!
- Daisy Whitney who vlogcasts a “New Media Minute” each week on Beet.TV talked about our iPhone app in her segment this week.
- Anna Farmery posted an interview with me in her weekly Engaging Brand podcast.
- Talent Zoo published a piece that I wrote about how Sustainability Marketing still works in this tough economy because people care and it helps brands add to their Value Equations.
- Leigh Householder, who blogs at Advergirl, posted a nice review yesterday in a post about her favorite recent marketing books. Leigh is one of my first “blogger friends” and I send all of our new client service hires straight to her thinking. She also has a killer series of posts up about The Media Crisis; start reading it here.
- Jonathan Richman created a two-part post about how Marketing with Meaning can save pharma. Although Jonathan works for me, I didn’t force him to do this. He’s a true believer and is dedicated to making a difference in the healthcare industry through his blog, Dose of Digital.
So things are off to a great start, as witnessed by the book sticking in the #2,000 ranking on Amazon, and #3 or #4 in Advertising books. My many thanks to the people above for their kind words and actions. It seems as though The Next Evolution of Marketing is well on its way!



I loved this book and it was a pleasure to speak to you. I think the practical element of the book was the best…not just theory, not just why or what…but also the how…Well done and good luck
Bob,
Kudos on a groundbreaking book. It crystalizes what we all inherently know, but rarely do, in a clear and concise manner. However, I must admit the “Hack Day” reduced my excitement. Your company’s efforts on facebook, twitter, LinkedIn, etc. were in many cases exactly the type of interruptive marketing that your book opposes.
~Joe O’Brien
Thanks for the feedback, Joe. Looking back I think some folks got a little bit too caught up in the internal competition to win. And I’ll take the blame for deciding to make this a competition. Thanks for bearing with us in our learning process.
Bob