Last Friday I had a spur of the moment opportunity to be interviewed by ABC News NOW for a segment promoting my book, The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning. I believe it aired live on some ABC stations, and of course the video segment is available online at ABCNews.com.
I’m pretty happy with how the interview turned out. (My wife says I need to smile more.) I got to hit most of the key points I hoped to, and was able to pull out a wide range of examples. I have to say that the experience of interviewing via satellite like this was very odd. I was basically sitting in a dark, empty studio in Cincinnati, staring at a TV camera lens and listening to an audio feed of the ABC News show in my ear. You have to make it look like you’re in the middle of a real, face-to-face conversation but it couldn’t be further from that. Anyway, check out the video by clicking here and let me know what you think!
Congratulations, Bob. What a coup!
Who said no one ever does anything in Cincinnati?! Look, Bob is!
Congratulations! Keep up the impressive analysis and actionable discussions.
Nice interview. Love the examples. Thank you, Bob.
Nicely done, Bob. One idea for mainstream TV media opportunities is to take a page from the major networks and decide on your soundbites and use the examples to continually reinforce them. Marketing with Meaning is completely intuitive to the customer – who are your TV viewers – it shows the company in a caring way trying to connect with its customers and become loyal to them. With a few more interview smiles… and soundbites like this… you could really excite the audience and create customer demand.
Very nice interview, Bob. I think the key to Marketing with Meaning is authenticity and it comes through in your interview. Congratulations on the attention you are getting!