Today I want to share the second of two articles that I was asked to write for Entrepreneur magazine. In the first article from a few weeks ago, I explained the Marketing with Meaning concept to the small-business audience.
In this piece, I write about how two brands or businesses can partner up to do more meaningful marketing for their combined audiences. Joint marketing between brands can also reduce costs for both sides, allow for brands to gain the direct attention of new customers, and increase the chance to stand out in a very crowded marketplace.
Although I am writing for the small-business audience in this article, it’s a concept that any business can benefit from today. This is a topic that I also blow out more in my book, and you can check out the article here.