I agree with your analysis, but I feel that there may be something you missed. Maybe Blackberry paid U2 all that money not only because of the band’s name, in the sense of their brand equity, but also for their name, in the sense of the pun it created for them. In other words, did Blackberry invest to give themselves the opportunity to say “Blackberry loves you, too!” That’s what I thought of when I saw your photos of their banners. But if that’s the case, it’s just one more mistake they made with this promotion. Even in the age of text message speak, LOL and BRB, this band’s name is so iconic that most people (like you?) just think of Bono and friends when they see it, even if they do tap out to their significant other “love U2.”