Comments on: Phish Has Halloween Fun and Serves Marketing Lessons http://www.marketingwithmeaning.com/2009/11/02/phish-has-halloween-fun-serves-marketing-lessons/ The New Imperative to Add Value to Customers' Lives Thu, 18 Mar 2010 15:50:05 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: YellowShark http://www.marketingwithmeaning.com/2009/11/02/phish-has-halloween-fun-serves-marketing-lessons/comment-page-1/#comment-764 YellowShark Mon, 02 Nov 2009 20:25:24 +0000 http://www.marketingwithmeaning.com/?p=846#comment-764 Props for bringing this up, no other outlets seem interested in this aspect of #fest8. one point that's been overlooked i think is that they advertised specifically that World Series game and Sunday NFL would be shown on big-screen TV's in a sports-bar-type area. way to target the male demo. there was much more to this event though, and other promoters would be wise to pick at this and figure out what worked and what didn't. Props for bringing this up, no other outlets seem interested in this aspect of #fest8. one point that’s been overlooked i think is that they advertised specifically that World Series game and Sunday NFL would be shown on big-screen TV’s in a sports-bar-type area. way to target the male demo.

there was much more to this event though, and other promoters would be wise to pick at this and figure out what worked and what didn’t.

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