Comments on: Kraft Continues to Expand As a Media Company http://www.marketingwithmeaning.com/2009/12/16/kraft-continues-to-expand-as-a-media-company/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Marc Connor http://www.marketingwithmeaning.com/2009/12/16/kraft-continues-to-expand-as-a-media-company/comment-page-1/#comment-966 Marc Connor Sun, 27 Dec 2009 04:56:54 +0000 http://www.marketingwithmeaning.com/?p=1011#comment-966 The key takeaway from my perspective is that many brands are talking today about creating content. That is a step in the right direction...but the leaders are thinking and acting on the need not just to create content, but context as well. The opportunities to create branded content are not mutually exclusive - one can continue to support the "channels" people view - but to start creating those channels (not just the content on them) is the key to the future for brands that want to deliver meaning and build relationships. The key takeaway from my perspective is that many brands are talking today about creating content. That is a step in the right direction…but the leaders are thinking and acting on the need not just to create content, but context as well.

The opportunities to create branded content are not mutually exclusive – one can continue to support the “channels” people view – but to start creating those channels (not just the content on them) is the key to the future for brands that want to deliver meaning and build relationships.

]]> By: Social Steve http://www.marketingwithmeaning.com/2009/12/16/kraft-continues-to-expand-as-a-media-company/comment-page-1/#comment-923 Social Steve Wed, 16 Dec 2009 14:04:41 +0000 http://www.marketingwithmeaning.com/?p=1011#comment-923 Nice coverage. Thanks, Social Steve Nice coverage.

Thanks,
Social Steve

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