The Blog

Update on Marketing with Meaning Coverage

1to1blog

I’ve been lucky enough lately to have some very nice coverage of my book and want to share what’s new in the past week or two.

First, I wrote a guest blog post for 1to1 Media, a division of the Peppers & Rogers Group. I can think of no organization that has supported meaningful relationship marketing for longer, so it was a real treat to be featured there. I chose to tackle the issue of “scale,” which continues to bedevil big, traditional marketers. Check it out here.

Second, David Kinard invited me to join him in a podcast interview about my book and the Marketing with Meaning concept. That’s available at this link.

Finally, Ambal Balakrishnan published her e-book of trends and predictions from content marketing thought leaders last week. I am very honored to be included in her collection and encourage you to take a read here.

So the next evolution of marketing rolls on…. Thanks, dear readers, for supporting us from the very beginning.

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