Comments on: Why Write a Book? For This Guy http://www.marketingwithmeaning.com/2010/02/04/why-write-a-book-for-this-guy/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bruce Pilgrim http://www.marketingwithmeaning.com/2010/02/04/why-write-a-book-for-this-guy/comment-page-1/#comment-1581 Bruce Pilgrim Thu, 11 Feb 2010 15:18:26 +0000 http://www.marketingwithmeaning.com/?p=1117#comment-1581 Bob: I greatly enjoyed your presentation at the Cincy Chamber of Commerce yesterday. I've been trying to convince my boss to buy your book for our department, but decided yesterday that I can't wait anymore. So, I ordered my own copy via Amazon yesterday. Thanks, Bruce Pilgrim Bob:

I greatly enjoyed your presentation at the Cincy Chamber of Commerce yesterday. I’ve been trying to convince my boss to buy your book for our department, but decided yesterday that I can’t wait anymore. So, I ordered my own copy via Amazon yesterday.

Thanks,

Bruce Pilgrim

]]> By: Tamia Stinson http://www.marketingwithmeaning.com/2010/02/04/why-write-a-book-for-this-guy/comment-page-1/#comment-1372 Tamia Stinson Mon, 08 Feb 2010 22:02:32 +0000 http://www.marketingwithmeaning.com/?p=1117#comment-1372 You just hooked me in one sentence: "I remembered being in his shoes, struggling to make changes in a big company that had been doing the same (broken) things for so long, and drawing on the words and suggestions of authors such as Seth Godin." Now I REALLY want to read the book--shared experiences make for great marketing copy. You just hooked me in one sentence:

“I remembered being in his shoes, struggling to make changes in a big company that had been doing the same (broken) things for so long, and drawing on the words and suggestions of authors such as Seth Godin.”

Now I REALLY want to read the book–shared experiences make for great marketing copy.

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