Comments on: Must We GRP-ize the Tweet? http://www.marketingwithmeaning.com/2010/02/16/must-we-grp-ize-the-tweet/ The New Imperative to Add Value to Customers' Lives Thu, 02 Sep 2010 16:37:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve Poppe http://www.marketingwithmeaning.com/2010/02/16/must-we-grp-ize-the-tweet/comment-page-1/#comment-1590 Steve Poppe Tue, 16 Feb 2010 14:41:59 +0000 http://www.marketingwithmeaning.com/?p=1146#comment-1590 Great stuff to think about Bob. The line tying click-to-purchase and click-to-engage is measureable, while the line tying click-to-engage and store purchase, less so. As you point out, engagement is not a purchase -- just ask a real estate salesperson who spends all day with a tire-kicker -- but it’s certainly better than disinterest. Parlaying engagement into sales and loyalty is indeed “how marketers earn their salaries.” As for GRPs per tweet, that’s just silly. Reach one good “Poster” and it can outperform reaching thousands of “Pasters.” The discussions you are having with partner agencies are formative and positive. Can’t wait to read more. Good luck and keep on blazing. Great stuff to think about Bob. The line tying click-to-purchase and click-to-engage is measureable, while the line tying click-to-engage and store purchase, less so. As you point out, engagement is not a purchase — just ask a real estate salesperson who spends all day with a tire-kicker — but it’s certainly better than disinterest. Parlaying engagement into sales and loyalty is indeed “how marketers earn their salaries.”

As for GRPs per tweet, that’s just silly. Reach one good “Poster” and it can outperform reaching thousands of “Pasters.” The discussions you are having with partner agencies are formative and positive. Can’t wait to read more. Good luck and keep on blazing.

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