Comments on: Marketing Lesson from an Oil-Change Business http://www.marketingwithmeaning.com/2010/03/04/marketing-lesson-from-an-oil-change-business/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Michael Pollock http://www.marketingwithmeaning.com/2010/03/04/marketing-lesson-from-an-oil-change-business/comment-page-1/#comment-1664 Michael Pollock Mon, 15 Mar 2010 12:32:48 +0000 http://www.marketingwithmeaning.com/?p=1183#comment-1664 Hey Bob. Great story and great article. So happy to have just discovered you this morning. Can't wait to get my hands on your book, which I just ordered. You articulate an idea I've been trying to nail down for a while now ... marketing itself can and should add value. Like you, I see this as the future of business. Actually, it seems that future is already here. It's no longer an option. Count me as a fellow traveler on the path, as well as a new fan. Hey Bob. Great story and great article. So happy to have just discovered you this morning. Can’t wait to get my hands on your book, which I just ordered.

You articulate an idea I’ve been trying to nail down for a while now … marketing itself can and should add value. Like you, I see this as the future of business. Actually, it seems that future is already here. It’s no longer an option.

Count me as a fellow traveler on the path, as well as a new fan.

]]> By: Things I Wish I’d Said About Marketing: Bob Gilbreath | Bigger Life Marketing http://www.marketingwithmeaning.com/2010/03/04/marketing-lesson-from-an-oil-change-business/comment-page-1/#comment-1663 Things I Wish I’d Said About Marketing: Bob Gilbreath | Bigger Life Marketing Mon, 15 Mar 2010 12:13:06 +0000 http://www.marketingwithmeaning.com/?p=1183#comment-1663 [...] a handful of customers by adding value through products, services, and marketing.” – Bob Gilbreath, Marketing Lessons from an Oil-Change BusinessIf You Enjoyed This Post, Go Ahead and Share It. Transform Your Knowledge and Skills Into Passive [...] [...] a handful of customers by adding value through products, services, and marketing.” – Bob Gilbreath, Marketing Lessons from an Oil-Change BusinessIf You Enjoyed This Post, Go Ahead and Share It. Transform Your Knowledge and Skills Into Passive [...]

]]> By: Melanie Yarbrough http://www.marketingwithmeaning.com/2010/03/04/marketing-lesson-from-an-oil-change-business/comment-page-1/#comment-1637 Melanie Yarbrough Thu, 04 Mar 2010 18:08:05 +0000 http://www.marketingwithmeaning.com/?p=1183#comment-1637 Great post as usual! I love your point that they've been a part of social media for a long time and digital social media is just a new evolution. I feel like so many companies are missing out on the heart and soul of social media, focusing more on getting involved in the platforms rather than shifting their message and approach in those platforms. As you mentioned before, some companies are trying to fit the old model into the new model which simply won't work. Kudos to Village Quik Lube for figuring it out and proving it works! Great post as usual! I love your point that they’ve been a part of social media for a long time and digital social media is just a new evolution. I feel like so many companies are missing out on the heart and soul of social media, focusing more on getting involved in the platforms rather than shifting their message and approach in those platforms. As you mentioned before, some companies are trying to fit the old model into the new model which simply won’t work. Kudos to Village Quik Lube for figuring it out and proving it works!

]]>