A few weeks ago I announced that Jim Stengel and I will be taking our message to the annual Cannes Lions International Advertising Festival in June. We believe that there is no better place to start a revolution in marketing than this annual gathering of some of the biggest and best marketers and advertising agencies in the world. Our goal is to uncover a “Burning Question” that, when asked, helps elevate our work to unheard of higher levels. And for a few weeks now we’ve been gathering suggestions from people about what this Burning Question should be. After all, this is an issue that touches more than the relative handful of folks who get to fly to the South of France. Today, we are taking this open source involvement to the next level as we announce a contest that will send two individuals to join us at our seminar on Friday, June 25.

We want to bring two people who are just as passionate about changing marketing as we are—but who might not have the resources to get there on their own. We are looking for people who have had success in making change at their organizations, and have taken steps to share their lessons with the broader marketing world. We invite people who work at big or small companies, people who have shared lessons on blogs or classrooms, and people who have worked in marketing for one year or a lifetime.

Our team has put together a short application process for people to make their case. Jim and I will select winners based on the quality of their submissions. The only major limit on entries is that we are only able to take folks from the United States and Canada. I was bummed that we had to limit to this group, but contests are a legal nightmare, and we would have had to adapt rules to each nation’s laws (a cost much larger than sending people).

The prize is pretty damn cool—a chance to fly out to Cannes, participate in the event, meet passionate marketers from around the world, and help spark a revolution. Of course we will ask winners to be active participants in driving the buzz before the event and sharing the experience on the ground from Cannes—mainly through blogging and Twitter.

So if you are a meaningful marketer who wants to change the world in Cannes this summer, fill out an application and start driving support from your friends and followers. I look forward to seeing your responses—and to seeing two entrants in Cannes with us in June!

(Official rules here)