Comments on: Why the iAd Model Faces an Uphill Battle http://www.marketingwithmeaning.com/2010/05/04/why-the-iad-model-faces-an-uphill-battle/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: New Mobile Ad Formats: Working Hard vs. Hardly Working – Marketing with Meaning http://www.marketingwithmeaning.com/2010/05/04/why-the-iad-model-faces-an-uphill-battle/comment-page-1/#comment-2064 New Mobile Ad Formats: Working Hard vs. Hardly Working – Marketing with Meaning Thu, 02 Sep 2010 16:37:05 +0000 http://www.marketingwithmeaning.com/?p=1349#comment-2064 [...] the fact that Apple is working harder to make a more powerful, meaningful advertising platform. I have argued in the past that it will face many struggles, but I like the idea that the company is taking the longer-term [...] [...] the fact that Apple is working harder to make a more powerful, meaningful advertising platform. I have argued in the past that it will face many struggles, but I like the idea that the company is taking the longer-term [...]

]]> By: Early iPad Impressions – Not an “Ad” Medium – Marketing with Meaning http://www.marketingwithmeaning.com/2010/05/04/why-the-iad-model-faces-an-uphill-battle/comment-page-1/#comment-2009 Early iPad Impressions – Not an “Ad” Medium – Marketing with Meaning Tue, 15 Jun 2010 13:01:30 +0000 http://www.marketingwithmeaning.com/?p=1349#comment-2009 [...] warning that mobile advertising is not necessarily the next big thing.  Along with many others, I wrote in this blog back in May about the limitations of iAd as an advertising option.  The Wall St. Journal blog [...] [...] warning that mobile advertising is not necessarily the next big thing.  Along with many others, I wrote in this blog back in May about the limitations of iAd as an advertising option.  The Wall St. Journal blog [...]

]]> By: Melanie Yarbrough http://www.marketingwithmeaning.com/2010/05/04/why-the-iad-model-faces-an-uphill-battle/comment-page-1/#comment-1975 Melanie Yarbrough Tue, 04 May 2010 13:48:45 +0000 http://www.marketingwithmeaning.com/?p=1349#comment-1975 Great points throughout, but that last point really drives it home. Why would a brand want to take the backseat to interrupt someone else's app when they could just create their own and be front and center? Not only is it more valuable for the consumer, it's more valuable for the brand to be able to see how many people are interacting with them and implementing them into their daily lives. It seems everyone is always enthralled with Apple and its latest announcements; this is great and relevant criticism. Great points throughout, but that last point really drives it home. Why would a brand want to take the backseat to interrupt someone else’s app when they could just create their own and be front and center? Not only is it more valuable for the consumer, it’s more valuable for the brand to be able to see how many people are interacting with them and implementing them into their daily lives.

It seems everyone is always enthralled with Apple and its latest announcements; this is great and relevant criticism.

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