Comments on: A Costco Story That Wasn’t… But Still a Good Idea http://www.marketingwithmeaning.com/2010/05/13/a-costco-story-that-wasnt-but-still-a-good-idea/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sarah http://www.marketingwithmeaning.com/2010/05/13/a-costco-story-that-wasnt-but-still-a-good-idea/comment-page-1/#comment-2216 Sarah Thu, 16 Jun 2011 00:06:56 +0000 http://www.marketingwithmeaning.com/?p=1364#comment-2216 This story is older and I just found it on the web...I wanted to say that I am a marketing supervisor at Costco and we did run this program in 2010 called our business value book. It was a great opportunity for the business owners to participate in and for our members to be able to utilize those services as well. This story is older and I just found it on the web…I wanted to say that I am a marketing supervisor at Costco and we did run this program in 2010 called our business value book. It was a great opportunity for the business owners to participate in and for our members to be able to utilize those services as well.

]]> By: Talmadge Boyd http://www.marketingwithmeaning.com/2010/05/13/a-costco-story-that-wasnt-but-still-a-good-idea/comment-page-1/#comment-1984 Talmadge Boyd Sun, 16 May 2010 22:21:26 +0000 http://www.marketingwithmeaning.com/?p=1364#comment-1984 "Here, the company saw an opportunity to “deliver members quality services” by providing a forum for marketing between members." What I like about this post is that it shows that you can put the "social" back into all types of media without relying completely on digital platforms. I'm sure there's an online in the works (if the program makes it), but not all small business owners have embraced the digital conversation and it's nice to see that Costco is giving them their own platform. “Here, the company saw an opportunity to “deliver members quality services” by providing a forum for marketing between members.”

What I like about this post is that it shows that you can put the “social” back into all types of media without relying completely on digital platforms. I’m sure there’s an online in the works (if the program makes it), but not all small business owners have embraced the digital conversation and it’s nice to see that Costco is giving them their own platform.

]]> By: Bob http://www.marketingwithmeaning.com/2010/05/13/a-costco-story-that-wasnt-but-still-a-good-idea/comment-page-1/#comment-1983 Bob Thu, 13 May 2010 15:56:05 +0000 http://www.marketingwithmeaning.com/?p=1364#comment-1983 Awesome story and example, Kelly! And a great example of how a small business may have even more success making meaningful marketing than a large company. Bob Awesome story and example, Kelly! And a great example of how a small business may have even more success making meaningful marketing than a large company.

Bob

]]> By: Kelly http://www.marketingwithmeaning.com/2010/05/13/a-costco-story-that-wasnt-but-still-a-good-idea/comment-page-1/#comment-1982 Kelly Thu, 13 May 2010 14:17:58 +0000 http://www.marketingwithmeaning.com/?p=1364#comment-1982 Bob - this is an amazing service that the cooperative grocery store I worked for in Vermont offers to their members. Once any member (be they a small buisness or large family) joined the coop, they were eligible to offer either a free or discounted service to other cooperative members...from discounts on massage and physical therapy to offers on goods not sold in our stores (like boutique body care items and even video rental from the mainstream stores), this program unites the membership and widens the scope of the store itself...instead of just being a grocery store, the cooperative is a trusted advisor and vendor for services not contained in their physical space. Each new value offered opens the door to new potential members of the coop and patrons of the small business...as well as reinforce the community aspect that is the founding mission of all cooperatives...truly a win-win-win! http://www.citymarket.coop/membership/community_connections Bob – this is an amazing service that the cooperative grocery store I worked for in Vermont offers to their members. Once any member (be they a small buisness or large family) joined the coop, they were eligible to offer either a free or discounted service to other cooperative members…from discounts on massage and physical therapy to offers on goods not sold in our stores (like boutique body care items and even video rental from the mainstream stores), this program unites the membership and widens the scope of the store itself…instead of just being a grocery store, the cooperative is a trusted advisor and vendor for services not contained in their physical space.

Each new value offered opens the door to new potential members of the coop and patrons of the small business…as well as reinforce the community aspect that is the founding mission of all cooperatives…truly a win-win-win!

http://www.citymarket.coop/membership/community_connections

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