http://www.marketingwithmeaning.com/2010/07/13/embrace-benefits-for-loyal-customers/ The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketingwithmeaning.com/2010/07/13/embrace-benefits-for-loyal-customers/comment-page-1/#comment-2056 Bhishma Kukreti Wed, 11 Aug 2010 00:32:37 +0000 http://www.marketingwithmeaning.com/?p=1500#comment-2056 Customer Loyalty means Power to Brand Bhishma Kukreti If we analyze brand loyalty from political point of view, there are following benefits from brand loyalty 1- More power to political ideology 2- At the time of voting, the loyal prospects convince non-loyalists with enthusiasm 3- Stability to political party or leader 4- At the time of crisis or when there is political blunders/mistakes the loyalists protect/correct the situation 5- True loyalist is not threat to political leader in any circumstances but a threat removing medium/tool 6- At the time of election campaign or other campaigns , the political parties need funds. The true loyalists creaate situations to get funds to party or leader. Customer Loyalty means Power to Brand
Bhishma Kukreti
If we analyze brand loyalty from political point of view, there are following benefits from brand loyalty
1- More power to political ideology
2- At the time of voting, the loyal prospects convince non-loyalists with enthusiasm
3- Stability to political party or leader
4- At the time of crisis or when there is political blunders/mistakes the loyalists protect/correct the situation
5- True loyalist is not threat to political leader in any circumstances but a threat removing medium/tool
6- At the time of election campaign or other campaigns , the political parties need funds. The true loyalists creaate situations to get funds to party or leader.

]]> http://www.marketingwithmeaning.com/2010/07/13/embrace-benefits-for-loyal-customers/comment-page-1/#comment-2040 Stan Phelps Wed, 14 Jul 2010 11:22:09 +0000 http://www.marketingwithmeaning.com/?p=1500#comment-2040 Bob, Fantastic example by HSBC of a concept I call BAOK or 'Branded Acts of Kindness' ( http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/ ) I agree that brands focus 90+ percent of their marketing budgets on the purchase funnel. Then they neglect to enhance that relationship by spending against current customers. I believe there is a huge opportunity for brands to reinforce that they care by giving little unexpected extras (g.l.u.e). Glue is sticky and it gets people talking about their experience. At the end of day . . . it's all about giving your customers something to talk, tweet, blog or Facebook about. Best, Stan @9inchmarketing 'The longest and hardest nine inches in marketing . . . is the distance between the brain and the heart' Bob,
Fantastic example by HSBC of a concept I call BAOK or ‘Branded Acts of Kindness’ ( http://www.marketinglagniappe.com/blog/2009/11/26/think-of-the-purple-goldfish-as-a-branded-act-of-kindness/ )
I agree that brands focus 90+ percent of their marketing budgets on the purchase funnel. Then they neglect to enhance that relationship by spending against current customers. I believe there is a huge opportunity for brands to reinforce that they care by giving little unexpected extras (g.l.u.e). Glue is sticky and it gets people talking about their experience. At the end of day . . . it’s all about giving your customers something to talk, tweet, blog or Facebook about.
Best,
Stan
@9inchmarketing
‘The longest and hardest nine inches in marketing . . . is the distance between the brain and the heart’

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