Social Media is creating an environment where every company can be it's own media company. I've put together a post on my blog with ideas on how marketers can connect more effectively with their customers by thinking like media companies. And, of course, it references Bob's book!  Blog post is "How Smart Marketers Think Like Media Companies."



Would love to hear everyone's…

This is not a scratch-the-surface post from End Result Marketing--but still fun. It discusses the marketing implications of new brain research. It also highlight's Bob Gilbreath's new book, Marketing with Meaning.

http://bit.ly/newmarketingbrainresearch

What theories of human motivation do you base your marketing on?

Solving the bra color Facebook puzzle
http://blog.washingtonpost.com/story-lab/2010/01/solving_the_bra_color_facebook.html

Was anyone else just as stumped as I was about last week’s Facebook color updates? I for one was commenting on every girl’s status update left and right, asking what red, blue, beige, or black meant. What was so significant about these colors? Granted I was quite…

A recent study corroborates that white papers are growing in importance, and most marketers aren't delivering. This post from the Nurture Marketshare Network Mindshare Blog discusses ways to make educational promotion more effective, why white papers work and reasons for the disconnection in what marketers are putting out.

How do you use white papers or how-to promotion?

Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities and identifies how enterprises believe they may better leverage them.

There is an emphasis on customer-centricity, relationship-building and actually redefining the boundaries of corporations to deepen their engagement with online communities. Companies are not getting what they want…

A nice new example of marketing with meaning...

http://adage.com/article?article_id=139524

Check out Pete Blackshaw's review of "The Next Evolution of Marketing" AdAge. http://su.pr/31AU9U

A few hospitals across the country are introducing Twitter updates during operations. Families/friends can receive up-to-the-minute details of the procedure from home, the office, or a laptop in the waiting room.

This type of service might tip the scales for folks deciding between hospitals for a major surgery (or a minor one for that matter). These hospitals are building relationships by increasing transparency.

http://tinyurl.com/me3fbq

As of April 2009, Nationwide allows drivers to document an accident and submit a claim via mobile. Once a driver starts the app and indicates that an accident has occurred, he or she can choose to contact local authorities and emergency services. A series of prompts allows drivers to take pictures of the damage at the accident scene, enter license plate numbers and insurance information, and record the exact scene of the accident using the iPhone’s built in GPS. There’s…