Visiting the Valley: Trending Topics

A few weeks ago I had the opportunity to spend a day out in Silicon Valley, the land of digital start-ups just outside of San Francisco. A friend of mine who works for a major global [...]

Twitter Works, but Is It Working for Your Brand?

(This is a special guest post from Douglas O’Donnell, Possible Worldwide Associate Director of Measurement & Analytics. The other day we were trading emails about how many brands fail to think about how to use Twitter [...]

Please Vote For the Betty Crocker iPad App!

While many brands and agencies are “exploring” iPad marketing and considering added-value apps, only a handful have actually made the investment and turned talk into action. I’m proud that our agency, Possible Worldwide, and client, General [...]