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about the author

My name is Bob Gilbreath and I'll be your guide on this trip into the new world of marketing. My fancy title at Bridge Worldwide is Chief Marketing Strategist. In this role I oversee about 50 people in our Account Service and Strategic Planning groups. My day job is to help run the company, assist my people, and help clients figure out how to make the shift to the new world of digital marketing. I have been in this position at Bridge Worldwide for about four years. Before this, I enjoyed about six years learning from some of the best marketers in the world as a Brand Manager at Procter & Gamble. You can check out more of my blah-blah on LinkedIn.

By nights and weekends I am a husband of 12 years, a father of two girls, a hopeful author of another book called The Challenge Dividend, and a Guitar Hero/Rock Band enthusiast.

about bridge worldwide

We are a collection of more than 200 people who are striving to grow, improve, and crack the code on the future of marketing—while working just as hard to make our office a great place to walk into every day. In the advertising agency marketplace, we fit into the niche of digital agencies. Advertising Age lists us as one of the 50-largest digital agencies in the United States. We've won tons of awards for our interactive work. We are part of WPP, one of the largest agency holding companies in the world. Our clients include Procter & Gamble, Abbott Nutrition, ConAgra Foods, and Kroger.

But we are more than these standard descriptions. We have a firm belief that the way to win is through using digital marketing to build customer relationships for our clients.

We also believe that the best way to run an agency is to make it a great place to work. We have created a culture that effects change. Our power comes from empowering every single employee to make smart decisions on their own and as a team. The result is people who do better work, recruit their friends, and stay with us and our clients at a time when the market is very competitive. And this isn't the usual BS: We've been named one of the Best Small Companies to Work for in America in 2006, 2007 and 2008.

Did I mention that we're always hiring?