Last Friday I had a spur of the moment opportunity to be interviewed by ABC News NOW for a segment promoting my book, The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning. I believe it aired live on some ABC stations, and of course the video segment is available online at ABCNews.com.

I’m pretty happy with how the interview turned out. (My wife says I need to smile more.) I got to hit most of the key points I hoped to, and was able to pull out a wide range of examples. I have to say that the experience of interviewing via satellite like this was very odd. I was basically sitting in a dark, empty studio in Cincinnati, staring at a TV camera lens and listening to an audio feed of the ABC News show in my ear. You have to make it look like you’re in the middle of a real, face-to-face conversation but it couldn’t be further from that. Anyway, check out the video by clicking here and let me know what you think!