Monday Randoms
Odds and ends after a week OOO.
I’m back in the office today after a whirlwind week in Cannes, as seen in the daily posts below. Here are a few random thoughts:
More Meaning in Cannes
Jonah Bloom in Ad Age has a summary of his favorites from the show. Two that I should have featured myself are here:
- “Lowe Bangkok’s “Torture Test” used a white T-shirt as an envelope for a direct-mail piece containing a sample of Unilever laundry detergent. Consumers’ addresses were written on the T-shirt, and by the time the T-shirts made it through the Thai postal system they were filthy — presenting a real stain-removal test for the recipient. An ingenious way to put the product at the center of the marketing and show faith in its efficacy.”
- “Publicis Mojo Auckland’s effort for Speight’s beer played off the fact that New Zealanders in London had to do without their native ale. The agency put a Speight’s-serving pub on a boat that would sail around the world, via numerous ports, to England. It then ran a contest to find barmen who’d sail with the bar. Six percent of the male population of New Zealand applied for the job, and Speight’s regained its best-selling-beer slot in the country.”
Great Client Feedback
Last week I got a message from one of my Account leaders saying that her client actually built Marketing with Meaning into the brief for a big upcoming project! Apparently they were inspired by our Ad Age article and wanted to jump right in. Very, very cool and inspiring.
We’re a Best Place to Work - Again!
Finally, we just got an all-company email to announce that Bridge Worldwide has been named the #6 Best Small Company to Work For in America. This is our third consecutive year on the list and our highest ranking yet! Did I mention that we continue to hire? Why are we a great place to work, you ask? Tons of stuff. Meaningful marketing is one. Another is the fact that our people get together for events like the 48-hour film festival, which was sponsored by Bridge Worldwide. Check out our entry below - and, yeah, that’s me as Captain Bob…


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