About the Author

Bob Gilbreath is Chief Strategy Officer at Possible Worldwide, one of the nation’s largest digital advertising agencies. Possible Worldwide is part of WPP, leaders in advertising, branding, and marketing. Bob leads the Strategic Planning team within Possible Worldwide, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His writing has been featured in Brandweek, he has spoken at ad:tech and Harvard Business School, and he has taught classes at New York University and Miami University (Ohio). He is the author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, which is now available from McGraw-Hill.
Bob Gilbreath
Bob joined Possible Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He was recognized by Advertising Age as one of the Top 50 Marketers of 2004. He received his M.B.A. in marketing from New York University’s Stern School of Business and his undergraduate degree in economics from Duke University. Contact: bob.gilbreath@possibleworldwide.com, 513.618.7905, Twitter: @mktgwithmeaning




About Possible Worldwide

Possible Worldwide is a global agency that creates meaningful and measurable interactive marketing.

We’re a group of professionals, across disciplines and around the world, who believe it’s not just what brands say that matters, it’s what they do.  So we’ve built an agency that not only helps clients advertise, but also helps them deliver on their brand promise, through great interactive ideas and execution.  It may sound obvious, but we’ve found that treating people better delivers greater business results and happier customers than just shouting the same message at them over and over again.

To develop these satisfying experiences for consumers, and to help our clients optimize and realize the results, Possible Worldwide deploys integrated, cross-disciplinary teams.  That means not only world-class creative, but business and marketing strategy, project management, user experience, technology, analytics, and optimization.  It’s our job to bring the best talent in the world in each of those areas to bear on our clients’  business, and to create a fun and productive environment in which our people and our client partners can do their best work.

We’ve been lucky enough to work on some of the most interesting projects in the industry, and to partner with many of the worlds’ most passionate and successful companies.  By design, we are optimists, enthusiasts, and pioneers.  If that describes you, too, and you want to work for us, have us work for you — or better yet, work together — we’d love to hear from you.

Contact Bob Gilbreath Directly

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