About the Author

Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies. Bridge Worldwide is part of WPP, leaders in advertising, branding, and marketing. Bob leads the Strategic Planning team within Bridge Worldwide, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. His writing has been featured in Brandweek, he has spoken at ad:tech and Harvard Business School, and he has taught classes at New York University and Miami University (Ohio). He is the author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, which is now available from McGraw-Hill.

Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He was recognized by Advertising Age as one of the Top 50 Marketers of 2004. He received his M.B.A. in marketing from New York University’s Stern School of Business and his undergraduate degree in economics from Duke University. Contact: b.gilbreath@bridgeworldwide, 513.618.7905, Twitter: @mktgwithmeaning

Bob Gilbreath

About Bridge Worldwide

We are a collection of more than 200 people who are striving to grow, improve, and crack the code on the future of marketing—while working just as hard to make our office a great place to walk into every day. In the advertising agency marketplace, we fit into the niche of digital agencies. Advertising Age lists us as one of the 50-largest digital agencies in the United States. We’ve won tons of awards for our interactive work. We are part of WPP, one of the largest agency holding companies in the world. Our clients include Procter & Gamble, Abbott Nutrition, ConAgra Foods, and Kroger.

But we are more than these standard descriptions. We have a firm belief that the way to win is through using digital marketing to build customer relationships for our clients.

We also believe that the best way to run an agency is to make it a great place to work. We have created a culture that effects change. Our power comes from empowering every single employee to make smart decisions on their own and as a team—and we’re always hiring. The result is people who do better work, recruit their friends, and stay with us and our clients at a time when the market is very competitive. And this isn’t the usual BS: We’ve been named one of the Best Small Companies to Work for in America in 2006, 2007 and 2008.

Contact Bob Gilbreath Directly

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