http://www.marketingwithmeaning.com The New Imperative to Add Value to Customers' Lives Thu, 21 Jul 2011 00:20:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketingwithmeaning.com/the-book/about-the-author/comment-page-1/#comment-2220 Vitaminwater: Marketing with Meaning | Thu, 21 Jul 2011 00:20:59 +0000 http://mwm/?page_id=348#comment-2220 [...] approach is what Bob Gilbreath calls “marketing with meaning” — efforts that improve customers’ lives through the [...] [...] approach is what Bob Gilbreath calls “marketing with meaning” — efforts that improve customers’ lives through the [...]

]]> http://www.marketingwithmeaning.com/the-book/about-the-author/comment-page-1/#comment-1956 What is Marketing with Meaning? Review of new book by Bob Gilbreath| by Doug Tangwall | Madison Wisconsin | End Result Marketing Sat, 17 Apr 2010 23:47:52 +0000 http://mwm/?page_id=348#comment-1956 [...] my interest in nurture marketing, a friend forwarded me an article about the release of Bob Gilbreath’s new book.  I purchased it because it sounded like the type of marketing I believe we need [...] [...] my interest in nurture marketing, a friend forwarded me an article about the release of Bob Gilbreath’s new book.  I purchased it because it sounded like the type of marketing I believe we need [...]

]]> http://www.marketingwithmeaning.com/the-book/about-the-author/comment-page-1/#comment-1777 Are there areas that Maslow got right and nobody knew about? Filling in the marketing holes of motivation... | End Result Marketing Wed, 07 Apr 2010 04:57:52 +0000 http://mwm/?page_id=348#comment-1777 [...] his book, Marketing with Meaning, Bob Gilbreath presents his marketing with meaning model as a three-tiered [...] [...] his book, Marketing with Meaning, Bob Gilbreath presents his marketing with meaning model as a three-tiered [...]

]]> http://www.marketingwithmeaning.com/the-book/about-the-author/comment-page-1/#comment-1682 What motivates us? new marketing and brain research (part 6 of 10) | End Result Marketing Mon, 22 Mar 2010 05:06:04 +0000 http://mwm/?page_id=348#comment-1682 [...] and even evangelism. Adjust and keep improving… Example: In his Marketing with Meaning book, Bob Gilbreath gives a good overview of some metrics that his company, Bridge Worldwide, uses, as well as [...] [...] and even evangelism. Adjust and keep improving… Example: In his Marketing with Meaning book, Bob Gilbreath gives a good overview of some metrics that his company, Bridge Worldwide, uses, as well as [...]

]]> http://www.marketingwithmeaning.com/the-book/about-the-author/comment-page-1/#comment-1661 Who’s in control? marketers or consumers? reason or impulse? Brain research NEW | End Result Marketing Mon, 15 Mar 2010 08:19:58 +0000 http://mwm/?page_id=348#comment-1661 [...] it routinely evaluates social cues, makes judgments and is sensitive to attempts of manipulation. Bob Gilbreath, chief marketing strategist for Bridge Worldwide notes, “Cognitive psychology experiments have [...] [...] it routinely evaluates social cues, makes judgments and is sensitive to attempts of manipulation. Bob Gilbreath, chief marketing strategist for Bridge Worldwide notes, “Cognitive psychology experiments have [...]

]]> http://www.marketingwithmeaning.com/the-book/about-the-author/comment-page-1/#comment-1645 What implications does new brain research hold for marketers? | End Result Marketing Mon, 08 Mar 2010 08:59:30 +0000 http://mwm/?page_id=348#comment-1645 [...] solutions to problems that keep people up at night. Example: In his Marketing with Meaning book, Bob Gilbreath gives the example of marketers of Abbott’s Glucerna, a brand that helps meet the nutritional [...] [...] solutions to problems that keep people up at night. Example: In his Marketing with Meaning book, Bob Gilbreath gives the example of marketers of Abbott’s Glucerna, a brand that helps meet the nutritional [...]

]]> http://www.marketingwithmeaning.com/the-book/about-the-author/comment-page-1/#comment-1587 Is what's taught in marketing school wrong? Brain research NEW | End Result Marketing Mon, 15 Feb 2010 07:04:06 +0000 http://mwm/?page_id=348#comment-1587 [...] Bob Gilbreath, The Next Evolution in Marketing: Connect with Customers by Marketing with Meaning, and David Rock, Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long The first book advocates using a new approach to “push consumers’ buttons”: Marketing with Meaning. As a nurture marketer, I immediately loved Gilbreath’s description of this concept… This groundbreaking methodology engages customers and wins their business by adding value to their lives. [...] [...] Bob Gilbreath, The Next Evolution in Marketing: Connect with Customers by Marketing with Meaning, and David Rock, Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long The first book advocates using a new approach to “push consumers’ buttons”: Marketing with Meaning. As a nurture marketer, I immediately loved Gilbreath’s description of this concept… This groundbreaking methodology engages customers and wins their business by adding value to their lives. [...]

]]> http://www.marketingwithmeaning.com/the-book/about-the-author/comment-page-1/#comment-1037 Disney lends a hand and gets nominated for the The Purple Goldfish Project Sun, 10 Jan 2010 14:39:49 +0000 http://mwm/?page_id=348#comment-1037 [...] [...] [...] [...]

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