Check out this useful companion to The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning. You’ll find a handy list of links, arranged by chapter and listed by page number, to content and examples discussed in the book.
| Page Number | Reference | |
| 247 | Toyota “Saved by Zero” | |
| 250 | CoverGirl ColorMatch | |
| 250 | Visa Signature Wine and Cheese Club | |
| 250 | Ed Kaczmarek/Kraft iFood app | |
| 251-252 | Xbox 360/Burnout Paradise | |
| 252 | Nigel Hollis quote | |
| 253 | John Gerzema and Ed Lebar | |
| 253 | Facebook/Pringles | |
| 253 | CapriSun | |
| 254 | Wii/Rayman Raving Rabbids | |
| 254 | UCLA’s Higher Education Research Institute study | |
| 255 | Caltex/Supa Strikas | |
| 256 | Shining Journey/Pantene | |
| 258 | Crocs Cities by Foot | |
| 258 | Red Robot/Tom Flanagan | |
| 258 | Tom Flanagan quote | |
| 259 | “Swear Jar” commercial | |
| 259 | “Real Men of Genius” commercials | |
| 259 | Microsoft/ShopRite partnership | |
| 260 | Sam Decker quote | |
| 260 | iPhone/Shazam | |
| 260 | Blyk | |
| 261 | Apex/free drinks | |
| 263 | Vincent Dureau quote | |
| 264 | AdLab blog | |
| 265 | Dave Knox quote | |
| 266 | Stanford Technology Ventures Program | |
| 266 | Guy Kawasaki | |
| 266 | Guy Kawasaki quote | |