“Bob is one of the marketing industry’s young bright lights. The Next Evolution of Marketing is a true beacon for all brand builders—many books claim that; Bob’s book delivers. It is part inspirational stories, part handbook for change… change we must embrace if we are to grow brands into the future.”

“Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.”

“In the always-on, text-messaged, TiVo-infested, social media driven world of today, traditional advertising has been rendered virtually meaningless. Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives and he provides a playbook for success.”

“Advertising is changing rapidly and the old formulas don’t work anymore. Bob Gilbreath’s new book is loaded with ideas and concepts that will help you deal with the new realities in the marketing arena. Well-written, too.”

“As the world becomes more immune to ‘advertising as usual,’ the urgency for finding new and better ways to connect with consumers is rapidly increasing. Recognizing the need and responding with a solution, Bob Gilbreath introduces Marketing with Meaning, a fantastic way to earn consumer attention and make the world a better place in the process.”

“One of the many illuminating insights in Bob Gilbreath’s important new book is that many marketers are finding success in social media because they’re rediscovering their generosity. Persuasion has given way to sharing and marketing will never be the same.”

“This immensely important book presents a new marketing model in sync with today’s new consumers hungry for meaning in their lives. It’s a behind-the-scenes look at how the greatest brands are leveraging their power and an essential read for anyone looking to add value to their business, career, and life.”

“I thoroughly recommend this book. Bob Gilbreath demonstrates how marketing can go beyond interruption to add value for both consumers and brand owners. He illustrates his case with a rich and diverse set of case studies complemented by guidelines designed to help others create marketing with meaning.”

“At The Coca-Cola Company, we believe that nurturing brand love and advocacy is critical to building brands in this age of social media. This book provides a framework and compelling examples for creating the next generation of culture-leading brands.”

“Today’s technologies have shifted power to consumers. The Next Evolution of Marketing shows how companies can leverage that power to benefit both their customers and themselves.”

“Bob Gilbreath has written an exciting and articulate guide to the future of marketing in the new media environment. Kudos!”

“The world has changed, consumer expectations have changed, and, as a result, traditional, interruptive marketing is significantly less effective. In his book, Bob Gilbreath not only defines and makes the case for the evolution to Marketing with Meaning, he provides a strategic framework, excellent real-life examples, and a clear road map to deliver, all in an insightful and engaging way.”

“Tell and sell was never authentic. Smart companies have watched their products soar by adopting a more meaningful approach, but no one has named the new model, codified it, or provided any guidelines for implementing it. Until now, right here in this book, where Bob Gilbreath does all three.”

“Gilbreath is onto something important with The Next Evolution of Marketing. I can’t recall a book that contains more actionable, real-world examples.”

“This is a comprehensive and practical approach to marketing connectivity. With media no longer ‘dumb,’ marketers must truly connect their brands with their key customers. The plethora of new media vehicles fragments the marketplace, but also creates a tremendous opportunity. Bob skillfully uses real-time examples of how we can capitalize with richer and deeper connections.”